subject: Internet and Online Business: PPC Advertising - How to Set Up a Campaign [print this page] Internet and Online Business: PPC Advertising - How to Set Up a Campaign
So you have decided to finally launch an online business, you are going to need a PPC advertising how-to-set-up-a-campaign action plan. After all, the next logical course of action would be to execute your overall marketing strategy. One viable advertising technique is PPC advertising. This form of advertising can be expensive, seeing that you would have to pay for, well, clicks, but when you position your ads right, you will see that it's worth it. Besides, there are instances when you absolutely have to promote and generate exposure for a product real soon, as in the case of seasonal goods, in which case, PPC campaigns are one of the most effective ways to generate traffic.
1. Setup a PPC account with the search engines such as one for Google Adwords or Yahoo Marketing Solutions. These networks would also have resources for PPC advertising -- how to set up a campaign. You may choose specific websites in your niche which you are reasonably sure to be viable advertisement spots. However, search engines are still one of the best ways to generate traffic via the sponsored listings.
2. Carry out market research. In the case of search engines, this will involve keyword research. Find out which products are popular in a certain region, age group, etc. You can find out by studying clickthroughs of some keywords. Get involved in niche community sites to have an idea about what consumers want.
3. Study the competition. Find out the keywords and keyword phrases which your competitors use by taking a look at their ad copies. How do they position the products? One such tool is GoogleSpy although you can do a little old school spying by just using top keywords from a keyword-tracker and examining the sponsored listings that appear with the results.
4. Create the ad copy. Make sure that it is grammatically correct. Whet the appetite of potential customers by creating interesting ad copies, but make sure that your website content matches it accordingly. Google has resources which can help you create a good ad copy. Keep in mind that while your ad should be capable of attracting people by, you also have to be able to deliver.
Having learned PPC advertising how to set up a campaign basics, you should be good to go. However, keep in mind that it doesn't end there. You should still monitor the advertisement campaign to find out which works and which doesn't. That way, you can make appropriate modifications and ensure the success of your PPC advertising campaign.
