subject: Internet and Online Business -- [print this page] Internet and Online Business -- Internet and Online Business --
People Buy Nowadays Using Google, So Importance of Traditional Businesses Being Able to Market Online Cannot Be Emphasized Enough
Two decades ago, the average person would usually need to look up the yellow pages to get in touch with the local plumber when their sink starts to look like it's about to self-destruct. Nowadays, search engines ARE the yellow pages of the web. People buy nowadays using Google, so the importance of traditional businesses being able to market online cannot be stressed enough. Here are the three major reasons why internet marketing and search engine ranking leadership is the way to go.
1. Search engines reach massive numbers of people. Millions of people use search engines such as Yahoo, Google, MSN and Dogpile. These people may not always be looking to buy a product. Sometimes, they just want to look up information. Still, if you have an online front and your website appears on the first page of the search engine results, it would generate traffic for your website. This means that you would have a chance to promote your products to a bigger number of people.
2. Search engines generate targeted traffic. Targeted traffic is even better than just good old traffic, and search engines can provide that. After all, you can safely surmise that anyone who types in a keyword or phrase related to your product should be interested about the products you are trying to sell, right? Statistics have also proven that targeted traffic has higher visitors-to-buyer conversion rates.
3. Search engines generate free traffic. Search engine rankings cannot be bought. Sometimes, there may be sponsored listings somewhere on the page, but leading the list is not something that you can get by paying a fee. You can learn basic HTML for search engine optimization. Edit your title tags in particular to include keywords. You should also create search engine optimized content and engage in acquiring backlinks. If you do not have the time to do so, you may have to pay for outsourced search engine optimization services to get better rankings, but benefits outweigh the costs by far.
It is a known fact that an internet marketer who understands that people buy nowadays using Google, so the importance of traditional businesses being able to market online cannot be highlighted enough, already has an ace up his sleeve. If you own a non-virtual business and you want to be able to expand and reach a broader market, this is the perfect time for you to set up an online store and engage in online selling and promotion as it is one viable option.
