subject: Internet and Online Business – Top 4 Listbuilding Tips [print this page] Internet and Online Business Top 4 Listbuilding Tips
Listbuilding, which is a vital lead generation and email marketing strategy, is one of the best ways for you to get more targeted traffic. The thing is, while traffic is unarguably good, there is something way better than just traffic; and that is targeted traffic. With targeted traffic, you get site visits out of more than just random interest; you get visits from potential customers who are actively looking for a product.
Listbuilding, as the name implies, involves the creation of a roster of potential and regular customers. In internet marketing, this specifically means the creation of an email list, since email is the main mode of contact used in the internet. If you want a good list of potential customers, the following are some things you need to keep in mind:
1. Freebies. This has always been deemed as a viral marketing strategy, owing to the fact that it would contribute to your business' buzz-worthiness. This has a non-viral benefit though; you can entice the site visitor to leave his name and email address in order to have access to the freebies, such as widgets and e-books. If he is that interested, chances are, he would give out his contact info. Don't forget to brand the e-books with your business logo and add links to your site as well.
2. Usefulness. Keep in mind that for potential customers to subscribe, they should get something out of it. In addition to freebies, you also need to make sure that you provide useful and relevant information. Regularly posting new content is a good idea, as it implies that they would miss out on something if they do not visit the site frequently.
3. Regular updates. Creating an email list is not all that useful if you neglect to offer something new every now and then. It does not necessarily mean offering a new product every time. You can send informative content or links to relevant news and articles to keep subscribers interested.
4. Opt-in. Lastly, subscription should always be opt-in. Never trick anyone into signing up by false promises. Provide real value. It is also just as important to make it a point that the subscriber can easily unsubscribe.
Listbuilding is an important lead generation strategy that would enable you to reach a number of potential customers and bring targeted traffic to your site on a regular basis; but only if you play your cards right.
