subject: Creating the Buzz Around Local Concerts [print this page] Creating the Buzz Around Local Concerts Creating the Buzz Around Local Concerts
In order to be successful at promoting upcoming events, creating a buzz about local events that does the work of getting the word out for you is definitely an ideal route. The main way that promoters of local festivals and concerts do that today is through the use of the Internet. Going online with your event promotion isn't new by any stretch of the imagination. Bands have been using their social profile pages to promote their own tours and shows for years. The difference between that and newer techniques is this: rather than promoting the event by advertising it, you can promote an event simply by putting it out there on the calender and letting it promote itself through the use of software that will allow users the ability to interface with the calender and share it with others.
So, let's say that you have upcoming events you are looking to promote. The way it works is this: you get those events on a website calender. Anyone who has subscribed to you (or the genre of events you promote) will receive notification about your upcoming festival or concert. Those interested in attending can put the event on their own calender. Here's where it gets really good. Their calenders can be updated to their other social networking sites. The point here is that people are either looking to make the scene or they are looking to network and find others interested in attending that same event. Regardless of whether this is a matter of social preening or an attempt to gather friends together for a good time, the event promoter will benefit from the behavior.
Obviously, the Internet isn't the only place that you're going to be having to create a presence. Utilizing the media, both print media and radio is a solid idea, as is the traditional street team approach of papering the town. Word of mouth is also clearly a good way to promote an event, and thanks to both online word-of-mouth and the old fashioned type of world-of-mouth you have more ways than ever to get the word out. If there are other common denominators amongst the target demographic then those too should be explored in order to use every possible route to informing the ideal audience that there is an event happening that they would enjoy. At the end of the day, this is the type of job for the type of person who has always enjoyed making the scene and knowing what is going on, both online and off!
