subject: Search Engine Optimisation - Part 2 - The Strategy [print this page] Search Engine Optimisation - Part 2 - The Strategy
It should be the intention of any self respecting company who want to be successful, to be on the first page of Google and to achieve this will take a great deal of hard work and perseverance. Search Engine Optimisation has proved to be the ideal solution and it is necessary to use the services of a trustworthy and industrious consultant for the campaign to achieve the level of success that is required.
SEO - The opening gambit
This plan of action is not God given and many hours of laborious homework needs to be done to ascertain what form the campaign should take. Search Engine Optimisation is really like a game of chess, making sure that the right strategic move is made at the right time, with the sole intention of always being several moves ahead of an opponent, in this case the "competition".
A reliable Search Engine Optimisation consultant will look at a company's website to ascertain what needs to be done to make that website more attractive to Google and other search engines. Google "spiders" will determine whether it is worthy of a high ranking, which in turn will decide if that site gets to be listed on that elusive first page.
SEO - Google loves content
A lot of companies make the common mistake of employing a website design firm that might know all about the basics that will make a website function, but have little knowledge of graphic design and all that is involved with making any piece of artwork aesthetically pleasing to the eye. The website needs to have continuity, it needs to be filled with valuable information but not overwhelmingly so, which could either confuse or alienate the prospective client/customer resulting in them moving on to another site in search of the data that they are looking for.
SEO - Layout and colour
Using the right layout and colour combination is essential for any website to be attractive to the public. Simple and to the point is, in my opinion the best way to grab a person's attention, and over complicating matters will only work against what a Search Engine Optimisation consultant is trying to achieve. That is why a proven graphic designer can have the edge over a web designer. Obviously the ideal situation would be to have both parties working together for the good of the client, and by combining their ideas the website should appeal to Google and any other directory that is relevant to that website.
SEO - Moving on
Once the concept of the campaign has been established the hard work begins, and many hours will be spent submitting the website to as many directories that are relevant to the site. There is no point putting a site that deals with holidays on directories that are aimed at gardening, so research into the appropriate directories needs to be carried out if the Search Engine Optimisation consultant is to be successful in his efforts to create a truly memorable campaign the will, in time, generate more revenue for client.
