subject: What is SEO and PPC? How can they be helpful in website traffic? [print this page] What is SEO and PPC? How can they be helpful in website traffic?
How to generate visits to your sites? How can you be listed on top of the search? This are some of the questions website owner asked. And here are some of the common and effective ways to answer those questions.
Search Engine Marketing (SEM) is a form on Internet Marketing that promotes websites by increasing their visibility in search engine through the use of paid placement, paid inclusion and contextual advertising.
There are two common ways to generate visits from search engine users
Search Engine Optimization (SEO) - a process for a visibility of a website for free or so called Organic or natural listings in search engines . This process may take months or years to take effect on your website but surely effective if you have done it in the right ways.
Here are some basic SEO techniques
SEO relies heavily on the proper use of keywords and keyphrases that describe the site's content. Keywords should first appear is in the TITLE, then in the META description section where the page is accurately described by repeating the keywords and META keywords section will also contain keywords or keyphrases describing the site's product, services or content. The site should also have its own unique keywords listed. The most important keywords and keyphrases should be used in the first two paragraphs of the content of each page, then scatter it throughout the body. The last paragraph of every page should also be a keyword rich. Naming image files and anchors with keywords can help the search engine optimization.
You can also get into Google, for instance, you must consider and largely abide by search engine rules and guidelines inclusion
You can also submit your site to different search engines and directories.
You can also hire a real experts who can give the best long-term results for your site. They will be individuals or companies who have in-depth knowledge and experience of optimizing and placing websites on the most popular search engines.
Another way is;
Pay-Per-Click (PPC) - an advertising technique on websites where they pay their host an agreed amount only when the ad is clicked not each time their ad is displayed. They are usually text ads placed near the search result.
Benefits
It is an advantage to be place your ads near the search result where visitors are more likely to click your ads first before anything else.
This way requires only very little investment and time frame. Because, being on the first page of the result page is a big advantage for your site to be clicked and for the time span, this clicks will put you more visitors than being in the 5th page of the result.
PPC has a tracking code added to the site so that it is easy to monitor and measure the effectiveness od your advertising.
