subject: The advantages of online marketing [print this page] The advantages of online marketing The advantages of online marketing
Companies have many ways to communicate with potential customers. The Internet has reached the primary medium for potential customers all over the world. A wide range of online marketing methods available to you to promote your site. The strategies differ in their effectiveness and hopefully this website you will find some ideas that the most suitable for your needs.
Benefits for consumers:
(1) Convenient? Customers can shop 24 hours a day from anywhere without physically storing. (2) Interactive & Immediate? Consumers may contact the seller you will find the information, products or services they want, then order or download it on the spot.
Benefits for Advertisers:
(1) Customer Relationship Building? Companies can interact with customers to learn about their needs and build customer databases.
(2) reduce costs and increase efficiency? Avoid the cost of maintaining a physical store, the costs of rent, insurance and utilities. Digital catalogs produce costs less than printing and mailing paper catalogs.
(3) Greater flexibility? Unlike a paper catalog whose products and prices are fixed until the next printing unit, an online catalog can be customized, daily or even hourly, adaptation of product availability, prices and special offers according to changing market conditions.
(4) Access to Global Markets? The Internet is a global medium, the buyers and sellers to click from one country to another in seconds.
Four Ways to Conduct Online Marketing:
(1) The creation of an electronic shop? Companies can be bought space on a commercial online service or open their own Web site. These pages are designed so that consumers will move in an interaction that they make a purchase or other marketing result.
(2) the placement of online ads? Company Online ads can in three ways:
(A) classified ads in specific departments of large commercial online services.
(B) advertisements in Internet newsgroups, which are used for commercial purposes.
(C) On-line ads, pop-up, while people surf the web. (Like full-screen ads that users have to look at them other screens) Such banner ads are ads, pop-up window, "ticker" (Banner move on screen), and "road blocks"
(3) Participation in Internet forums, newsgroups and web communities? Companies may participate in or sponsor Internet forums, newsgroups, bulletin boards, that
Appeal to specific special interest groups.
(4) The use of online e-mail or web-casting? Companies can customer newsletters, special product or promotion offers customers the purchase on stories. Web-casting or "push" programming provides interesting information for consumers, "desktops.
