subject: Card Making Strategies [print this page] Card Making Strategies Card Making Strategies
In this new era, people are getting busier and having a little or no time at all to engage in card making on their loved ones' special occasions. Instead of making greeting cards, they prefer buying cards that are available in the market. This is the reason why card making business exists. This business provides every individual the opportunity of having presentable and quality cards and much saved time giving ample time to spend with loved ones.
In this card making business, most companies' mission is to produce affordable and quality cards while envisioning also of being the leading distributor of greeting cards. The classification of cards would include birthday cards, Valentine's Day cards, Christmas cards, wedding cards, congratulatory cards, condolence cards, and others. In special activities, there is a great impact of the card making business for giving cards in any occasion touches one's heart that would strengthen the relationship between the giver and the recipient. In this regard, card business suits to the needs of the people.
Cards are mostly found in bookstores and are located strategically to attract more customers and generate more sales. In terms of pricing, cards are priced based on the cost analysis made and sometimes having a mark-up of twenty percent. For one having whose business belong to the card making industry, one should learn the different techniques in promoting the it by perhaps sponsoring some activities and giving out flyers that would contain the outstanding characteristics of the cards. The use of attractive and informative flyers would surely entice more buyers. Aside from that, online promotion would be a great help to have more orders.
These products are further classified into fast moving and slow moving products. Fast moving by the name itself, would include birthday cards. Everyday, there are people who are celebrating their birthdays and people who are dear to them usually give birthday cards either as a gift alone or as an addition to a gift. To appear as enticing, there must be innovation in which the card does not only contain messages but should also have birthday songs in other words, a musical birthday card. To keep up with the competition, card making must be promoted well.
Not only do birthday cards fall under the classification as fast moving cards. There are also seasonal fast moving card products such as Valentine's cards, Christmas cards and congratulatory cards for which production of these cards are done before the peak season wherein many people await for it.
