subject: Search engine optimization : All about selecting the best [print this page] Search engine optimization : All about selecting the best
Our next few posts will address a number of SEO mistakes that often crush the efforts put forth by people attempting to either do their own SEO, or even worse, that are used by competitors charging you money to do things the wrong way. The more we help to explain and identify these mistakes, the better our client base as a whole will understand the mistakes, thereby helping websites to avoid these tactics. It's the opinion of New Pulse Management that America needs to have a transparent and clear understanding of what SEO is really all about. Additionally, let me also take a moment to encourage you to pick up the phone, and ask one of our search engine optimization experts about anything here, or anything else you might have heard regarding search engine optimization.
The Legend of Zelda, a Link to the Past
Links. You really have to make back links if you want to compete for the first page of a popular search. SEO Firms make 90% of their money by making back links to a site, and Google definitely still holds back links as an important algorithm, because they have to find the main page, not all the other "junk" pages that were only made as back links.
Page rank is not that easy to work out, because Google doesn't tell you exactly how they calculate it, but basically if a page links to yours, it transfers some of its page rank onto yours, divided by the amount of links leading from that page.
More back links from anywhere is usually better than less, but if you are creating new pages from social bookmarking sites or articles as back links, make a few links to them as well, to boost their page rank, and therefore yours. I talk more about sites to make back links from in other articles. New Pulse Management can add all the right links, anchor texted the proper way, in directories and on websites related to your industry, with permanent placement. Those are all tactics that will lead to long lasting results in your placement and position.
Forgetting Social Media Promotion
Some people have more success with sites like Facebook and Twitter than others, but you have to gradually build up your friends list on as many sites as you can, in order to have an email list to send your pages to, or a news feed to post your pages into. The build can take an exceptional amount of time, if you don't have viral' content.
Stumble Upon for some, works better than Twitter or Facebook, because you can share directly to someone's email, in the hopes they will "like" your page. You just have to be careful not to share too much, or to share un-interesting pages, or they will unfollow you, thereby downgrading your own struggle. Ask us about how we can help to build a search engine optimization promotion that will aid your visibility on the major search engines.
Stagnant Copy and a Lack of Updates
If you don't regularly update your site with fresh content, or new articles, it may slip down the SERPs. Older sites are given more credibility, but only if they get updated, because nobody wants information that's five years old, especially not in SEO, because there are always changes being made to how Google operates. Consider asking us to add a blog or other systematic updating method that you can write weekly, bi-weekly, or monthly. As long as your content changes, your site will be looked to as a leader in its industry.
