subject: What Makes a Good Gaming Fan Site? [print this page] What Makes a Good Gaming Fan Site? What Makes a Good Gaming Fan Site?
One of the first things you are likely to think about when setting up your fan-site is how you want it to look. A lot of gaming sites go for a dark background with white text, in the majority of cases this is actually a bad idea. Our eyes have grown accustomed to reading dark text on a white background and it actually takes more effort to read light text on a dark background. You want it to be as easy as possible for the users of your site to be able to read the content that they are looking for, or they might just leave.
Adverts are another big issue. If your site is completely plastered in irrelevant adverts that is going to annoy your visitors which is not a good thing. There are also additional factors regarding advertising to take into consideration, particularly when dealing with fan-sites surrounding MMOs, and that is that there are companies advertising that are detrimental to the game that your viewers are playing. An example would be Blizzards game World of Warcraft, there are companies that sell gold to players which is against the terms of use agreement. Not only can buying gold lead to the players being banned from the game, but the companies that sell the gold also frequently engage in bad activities to get hold of the gold that they are selling, such as hacking users accounts.
Unique content is the big factor to determine any websites success. If you are providing information that people want and they can't get anywhere else, your sure to be an internet success.
A community is also a common element added to successful MMO fan-sites. The obvious way to start a community is to use a forum, this allows people to talk about the game and share information between each other.
Pretty pictures and movies can also play a big part, in particular if the game has not released yet such as Blizzards Next-Gen MMO. People will be very interested to look at any screenshots or game-play footage.
Finally, embracing social media is also a useful practice. Sites such as Twitter and Facebook allow people to share sites that they like with all their friends, who in turn may also share. The better your content is, the more you will benefit from social media. If your content is really good your site could even "go viral" which can create mass amounts of traffic in a very short space of time.
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