subject: 09 Breakthrough LED projector market to promote the projector industry-LED-education industry [print this page] 09 Breakthrough LED projector market to promote the projector industry-LED-education industry
Source: CCID Consulting, 2009,04 LED technology to promote the development of DLP technology Projector projection display technology is divided into LCD, DLP, LCOS three. LCD projector, 2008 projector market in China, the highest share, up 60.4%; DLP projector market share of 39.1%, ranking the second. LCD projector technology in the field of application of the first, are the three most mature technology; In addition, Epson, Sony, Hitachi and other vendors to support upstream and downstream, LCD projector strong market position. Since entering the market early, mature technology, image and good color, LCD projector projector in terms of education is more dominant. DLP technology patent by the U.S. Texas Instruments Inc. is now master, projector product lines mainly include BenQ, Lenovo, InFocus, Optoma and other manufacturers, new entrants into the projector market, brands are mostly used DLP technology. Because of high contrast, small size and light weight advantages, DLP technology in portable business, engineering projector's advantage; combined upstream and downstream firms to work together, DLP projector is developing rapidly. Present, education sector procurement is the largest consumer projector market, the market share of nearly 50%. At present, DLP projector wants to go beyond the education market through the occupation of LCD projector can not be achieved short-term, in addition to LCD projectors in the field of education, use of a technological advantage, there are LCD Education Projector DLP market acceptance is much higher than Education projectors. Portable business projectors have become the inevitable trend of development is the rise of modern business mode of mobile office applications determined by demand, is also determined by corporate cost savings. Monolithic structure of the DLP projector, the optical system can be designed to be more simple, smaller and lighter, so DLP projector portable in the aspect of an advantage. In the early market, DLP technology with the advantages of portable, stand firm in the projector market. With LED technology, LED light source and the combination of DLP projection technology, to speed up the projector in the portable and small, to further strengthen the DLP projector market competitiveness, and promote the DLP technology. Figure 12008 product structure of China's projector (in projection display technology) Source: CCID Consulting, 2009,02 LED technology drives the development of LCOS technology LCOS projector technology research and development in 1995, 1999 JVC launched the world's first LCOS projector, marking the LCOS projection display technology used successfully in the field of the projector. In 2001, the production of LCOS products quickly expanded to nine manufacturers, including JVC, 3M, Philips, Samsung and so on. Then set off in Taiwan's production of LCOS technology boom, was set up LCOSMicrodisplay alliances. LCOS technology is generally good in the early stages of development, attracted a lot of companies to enter, and for additional input. But in 2004, Philips, Intel and other major vendors have announced the suspension of LCOS plans, LCOS technology into the valleys. LCD and DLP technology compared with, LCOS projection technology with high resolution, high light efficiency, high contrast, high color saturation and so on. Current LCD and DLP projection technology has not yet been monopolized technology, LCOS projector technology rather market potential. As a less mature technology, the projector should be rapid development in the field, in addition to their own efforts, LCOS manufacturers and downstream manufacturers to support the projector is essential. In the projector market over-supply environment, the downstream projection display technology by which the final analysis, depends on consumer demand. 2008 second half, LED light source projector has been the rapid development of market demand gradually increased. From the market of existing products LED light source projector view, use the projection LCOS and DLP display technology with only two techniques. LCOS projection display chip optical design closer in size, weight, relatively more advantages; the same time with high resolution, high light efficiency, high contrast, high color saturation, etc., so LCOS projector technology in the field of LED light sources used as inevitable. With LED technology, the projector reduce the use of cost, portability and increasing the enterprise, the family market demand and further expansion of the projector using LCOS technology manufacturers increase, the future LCOS technology camp will gradually grow.
