subject: Don't Fall Into This Internet Marketing Trap! [print this page] Don't Fall Into This Internet Marketing Trap!
I've seen it time and time again, in fact I've seen it so often it's almost comical if it wasn't so tragic. I call it the Internet marketing Internet marketing trap.
Okay what the heck am I talking about? No that wasn't a typo but let's go ahead and shorten it to the IMIM trap.
Just what is the IMIM trap? It's fairly simple...
Somebody comes online, they look around, they realize that people are making money on the Internet and they decide that they want to make some money too. No problem so far! Then they start doing research and learning all about the different facets of Internet marketing.
They learn about building an e-mail list, they learn about the basics of search engine optimization (SEO) and search engine marketing (SEM), and they learn about auto responders and twitter and Facebook and all the other different social marketing plays...
And then they start to participate in some of the marketing forums and groups around the Internet. At first they are very quiet, they just read, watch, listen, and learn what other people are doing. But as time goes on, they become more confident in the information that they've learned.
They may not have actually put it to use yet, that is to say... they haven't actually made any money or very little money at marketing, but they feel that they have a good understanding of Internet marketing. And they probably do from a technical standpoint, but that's only half of the story because until you get into the trenches- roll up your sleeves- and actually start making money... you don't know nuthin!
But you see, they start participating actively in the forums; they start answering other people's questions and they might actually start to look like they know what they're talking about. That's when they fall into the trap, the IMIM trap, that is so devastating to so many people.
Instead of taking all of the marketing knowledge that they've learned, and sometimes its considerable, and going out and creating a product or service and marketing it and making money... they start to sell Internet marketing advice. They become a guru.
They've fallen into the IMIM trap!
Selling marketing advice is incredibly difficult. It's a very competitive market to crack. If they had just taken all of that knowledge and gone out and tried to sell golf clubs, or birdfeeders, or anything else mundane online... they would probably have had fairly good success and spent much less work doing it.
But instead they sell marketing advice is if they know what they're talking about when they don't. They may make a few bucks here and there but eventually the industry kicks them out the back side and the person declares to themselves that this "Internet Marketing" stuff doesn't actually work anyway and they go back to the regular job.
So don't fall into the IMIM trap. Learn as much marketing as you can but then put it to use selling actual things, not marketing advice. You'll probably make a whole lot more money, you'll be much more happier, and you won't have to compete with me;-)
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