subject: Off Page SEO for Your Online Business [print this page] Off Page SEO for Your Online Business Off Page SEO for Your Online Business
There are many skills to master when it comes to search engine optimization, and it's a practice that's always changing. There are several off page SEO techniques that can help you rank better in a fairly short time, and we'll be exploring some of these in this article.
To begin with, your site needs a certain number of backlinks to get recognized by the search engines. Without having relevant backlinks, it won't be possible for you to get ranked for your targeted keyword. If other sites in your niche are ranking above you, it's almost certain that these sites have a greater number of backlinks pointing to them than you do. You should make link building a part of your long term strategy, and obtain some every day, rather than trying to get hundreds all at the same time. Off page SEO involves several important elements, but acquiring relevant backlinks is the single most crucial one to focus on.
Secondly, avoid indulging in any type of unethical activities such as cloaking or gateway pages, where you deceive the search engines by showing them one page and showing your visitors another page, i.e. your real website. People who use these type of black hat tricks may succeed for a short time, but they eventually get caught and then their sites are often removed from the listings completely, so you're better off playing by the rules. Think in terms of building a real business and work towards increasing your ranking honestly rather than trying to achieve everything immediately. When you do any type of SEO for your site, you should familiarize yourself with Google's TOS (Terms of Service), so you don't accidentally do something wrong. This will give you the advantage of knowing what they do and don't consider acceptable so you can avoid penalties. Since Google is the number one search engine, it only makes sense to learn how it ranks sites if you want to increase your understanding of search engine optimization.
Lastly, you should pay attention to the type of sites you're linking to and note if their niche is the same as your own. Linking to sites with niches similar to yours is always more effective than linking to unrelated sites. In the eyes of the search engines, a link from a relevant site is considered more valuable than one from a random site.
If the site linking to yours has no connection in theme, it won't be as useful as one that's highly relevant. As a general rule, then, seek out links from sites that are in your own niche or at least a related one.
Off page search engine optimization requires you to focus on every little detail to get the best results. Once you start applying the tips in this article, you'll see a definite change in your rankings.
