subject: Tips for Increasing Targeted Traffic with Link Building Services [print this page] Tips for Increasing Targeted Traffic with Link Building Services
Ah the wooshing sound of traffic - but for some reason all of that traffic is bypassing your website and hitting on the competitors around you. Confusing to say the least since you've worked with link building services to get your site onto page 1 of Google. Why then are people passing you by?
Businesses deal with this situation on a regular basis - to have a powerful position in the search results among competitors but gain little to no traffic from that position. The problem is not with your link building services - they clearly did their work to get you to the top spot. The problem rests elsewhere - with the titles on your pages.
Link building unfortunately can only take your website so far online. It can certainly improve your visibility on the web but having that page 1 listing on Google doesn't guarantee success. A compelling title is required along with some other factors in order to get that traffic to click through into your sales funnel. Here are a few tips on how to optimize that title in order to open the traffic floodgates.
Your Keywords
If you want your listing to stand out then you need to get your money keywords in your title. When a search engine lists you for a particular keyword or phrase, that content is bolded against the other text in your title. Use the keywords that resonate the most with people and they're far more likely to click through to see your content.
Make Your Title Compelling
Keywords will help but they're not quite enough to get people to click through. You need to have a solid marketing message for your content that compels the user to click through to your site. Benefit statements help here, as well as leveraging an unique selling point to make you stand out among your competitors.
Optimize your Descriptions
Your description is just as important as your title. If you don't optimize your description, the search engines will simple pull the data from within your content. You can curb this by surrounding your keyword use with relevant benefit statement so no matter what ends up in the meta you're set to sell.
Leave Trails
If you use the appropriate bread crumbs and proper navigation on your pages then there's a good chance you'll be able to sport some enhanced listings in the search results. These stand out more to users because your navigation and page links will show beneath your description. This gives users a snapshot of the type of content that you offer - important if you list products and services in your upper level navigation.
Always remember that link building services make the web go around but they can only take you so far in your marketing. At some point you'll have to convince all that traffic why it's important to visit your site and why you're a better choice than the 9 other guys sporting the same message, products and services. Mix it up with your marketing and increase your chances of turning a profit from your online presence.
