subject: Essential Ingredients of Website Design Services for Ecommerce Site [print this page] Essential Ingredients of Website Design Services for Ecommerce Site
The online store can be started off in a small budget and this could be an effective medium of selling your offerings to a large customer base. To make you hopes come true, you need to get an effective website design that can make the visitors buy from your site. It is not as simple a task as it seems since there is a lot of competition from the other people who have been there for a long time. So, marketing will be a real challenging work and so would be the designing of the ecommerce site. Web designers shall pay attention to these considerations while designing one:
1. Search Engine Friendly design: It is quite understandable that the website will need to be promoted using the SEO methods to gain the maximum number of clicks from the customers. SEO depends on some of the elements of web development as well and therefore, web design services providers shall make design which will be SEO friendly. SEO will be a necessity for getting more visitors without which the whole purpose of Ecommerce site will be left redundant.
2. Clarity of product images: This is yet another crucial aspect. You might be providing the thumbnails on the webpage and inviting the users to click on the images to open in a new page and in a bigger size. The clarity of the design is what will make the people know what the product is.
3. Customer oriented returns policy: Every online buyer would like to know whether they can return the goods if they find these to be different from what they expected. The more favourable the returns policy, the better is the customer response. The idea is to encourage them to make the purchase.
4. Easy steps to order completion process: If your website design is able to get the visitor into the buying process, the web designers have completed half of their work. All aspects of the order completion process like the logical movement from one page to another, adding of the products to the cart, invoicing, making the payment through different means shall be over in a few steps. It shall not take very long to complete the process otherwise the visitor will leave it in between. The page loading time shall be reduced to the minimum.
5. Call to action statements: These are the various types of writing styles of the text which invite the users to take some action. These could be quite frank or formal. The placement of these statements and their number drives the attention of the users to make the purchase.
6. Professional design: The web design services also have to produce a professional design which has all the elements in the right proportions. The colour scheme, page layout, structure of the webpage, placement of the key elements or information and many other considerations shall be able to bring out the best web design. There shall not be anything understated or overdone.
