subject: How to localize your printing business [print this page] How to localize your printing business How to localize your printing business
Many Times in printing industry, we faces repititive but important questions which are better answered at the start then when its too late and competition has eaten on to my market.
How can we localize our printing business?
I am giving one real example of Mumbai Printers, company offers both online & offline printing services in Mumbai, known as Financial capital of India. Mumbai is second most populous city in the world after Tokyo and contributes 30% to the industrial output & 70% to capital markets of India. this will give you pretty good idea about business potential of Mumbai right now & in years to come.
Our Mumbai Printers website is organically very well optimized with ranking in first pages for almost all important keywords in major search engines like Google, Yahoo, MSN, Bing etc.
But what we mean by localizing printing business is India in general is still 10 years if not more back than developed coutries like UK, USA, Australia when it comes to internet transaction therefore it becomes important for us not only to provide local service but answer all queries over the phone & deputing our representative to meet almost all clients.
Till date, there are only 5-7% business completely online rest all required visit to the clients, therefore not only printing business but any business you are into, it is important to localize your business in coutries like Asian, African etc where there is still high tendency among people to touch & feel before purchasing any good.
It also gives us that much extra space to market ourself better, relations are more deep and test all the tides of time, and as a business entity you should be ready for all climate, as its an old saying when the going gets tough, tough get's going.
Ideally every one knows that change sweep the entire globe & the change whether in Internet space or culture or life tradition will be there in Mumbai as well, but till then you have to make sure that you keep refining your target audience and offer complete basket of printing products.
One of the very important & growing market today is also of the exhibitions, nowadays there are so many companies from outside participating in events in Mumbai, these are our potential customers as printing plus excise duty make these companies marketing material very expesive thus giving us scope with better products.
So, we will strongly advise not to refrain from a market there is more learning here.
