subject: The New Rule in Business - Participate Or Die [print this page] The New Rule in Business - Participate Or Die
The lifeblood of any organization is human participation. Organizations, like any system, are not sustainable without energy and contributions from stakeholders.
Participation comes in many different forms ranging from physical labor (doing work) to creative intangibles (realizing possibilities). Increasingly, organizations rely on contributions like ideas, creative problem-solving, high-quality relationships, and collaborations across time and space using new collaborative processes.
These new forms of participation represent the "communicative turn" in organizational participation. By communicative turn I mean that communication is no longer the means by which organizations are getting work done (i.e., telling employees that you're going to change a few tools on the production line or that you're going to start producing a new widget-by the way has anyone seen my widget lately?), communication is the work itself (e.g., building social networks, starting conversations, creating mechanisms to bring people together to share, inform, and play games with one another).
Contemporary forms of participation are hard to quantify and foreign to leaders who were trained back in the day when, as Seth Godin has observed, "organizations had walls." That is to say, participation 2.0 is creating a new set of rules, questions, possibilities, and challenges for tapping employees' potential.
The rules of participation have changed and those who understand how to invite, coordinate, and encourage participation are thriving. Those who are in denial or just too stubborn to respond are suffering. Participation 2.0 means that it's "do or die time."
So, how well are your doing? Is your organization maximizing all avenues to enhance the quality with which employees, customers, and clients can participate in your process? Or are you still leading and/or consulting as if the world around you had walls?
Learn more about participation 2.0 and Dr. Groscurth's system for enhancing communication by subscribing to the BNC newsletter.
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