subject: How to Use Twitter For a Viral Campaign [print this page] How to Use Twitter For a Viral Campaign How to Use Twitter For a Viral Campaign
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How BIG is your opportunity?
This is up to you - how you plan it and how you execute it. Your audience in North America alone there are more than 250 million people online every single day. and more than 400 new visitors getting online every day.
What are they doing on line?
People are all looking for solutions to their problems and to satisfy their wants. There are over 250 million people online - Of course you won't attract all 250 million people to your website or buy what you are selling, so what if you don't? All you need is a few thousand people to visit your site and take advantage of what solution you are providing to their wants.
What do you have to do to get started?
What I can come to realize is that Twitter is a viral platform to use to get the message out to people of what you are selling or how you are branding yourself. There is some debate how many people should follow you and who should you follow. My feeling is it matters most on who are you are following.
Your followers:
What are your followers getting from you? What messages are you sending out that want to make them follow you? Is, it the wisdom that you are sharing? Is it what you are offering that is of value to them? Or is it because they just need to follow someone?
What's your offer? What value are you giving?
I am going to share with you how to use Twitter as a tool to do your viral campaign. Viral means when one person shares your information with another. In this case, when someone RT - re-tweets your message or site of what you are offering. this is where have followers who like what you offer will make a great campaign or not.
You see if your followers are not interested in something of value to them, they simply won't RT your offering or share what you have written. If you see an article or website that someone else has written that you liked - you more than likely to share it with someone else by RT'g it. When you RT something of importance or of value for someone else then they will RT it again.
It's like the VO Shampoo commercial - I tell someone, they tell someone, they tell someone it goes on and on. Have you watched the "Pay it Forward" movie? The young student created his own viral campaign - only it's a very BIG campaign. It all started with just 3 people who told 3 people and so on. You see how it works?
Why would you use Twitter as a Social Media tool?
- It will help you to build a long-term relationship with your followers and customers
- It engages your followers with you
- It can increase your revenues at the same time
- You'll attract raving fans who want to help you win
Let's get back to your Viral Campaign using Twitter.
1. Think about what kind of offer that you would like to help someone else do better. Is it a FREE report and article or a website that offers some benefit that will help....(your followers). Perhaps it is a FREE bonus for subscribing to your newsletter or you want to offer a workshop or tele-seminar to people about a topic of interest.
2. Be sure to use an auto-responder like AWEBER - it's the best! http://www.aweber.com
3. Write up a Thank you page with your offer with instructions in how they can get your offer - you'll be directing Tweeters to this page.
4. When you send out a Tweet about this offer - whatever it is - give a link to the page, it will come out like a tiny URL.
5. When people arrive at your page or site, walk them through the process so they can get your Gift. Be sure to put in a call to action for them like, asking them to RT your offer or subscribe to your newsletter or ? whatever additional offer you want to give or ask for. When you use the #key in front of your keyword, it will get RT.
Your HUGE Bonus is that you will get more traffic to your site or an opportunity for the people who do take advantage of your offer, is for them to get to know you better. You can then start to develop a relationship with them.
You want you to have a wonderful experience in making money, happy relationships from being online and using Social Media tools to get to where you want to go. Over the years I have been coaching people how to use social media to expand their reach. Using Twitter is just one tool to help you to reach your audience who ever that is for you.
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