subject: Avoid these errors when making a landing page [print this page] Avoid these errors when making a landing page
A landing page is an onsite location which could either be an opt-in email page, sales page, landing content page or video landing page - where you send traffic to.
The following are common errors you can make when creating your landing page.
A boring headline
Remember that the success of any landing page relies very much on your headline. Essentially, it is your rare chance to combat ADHD-prone site readers.
Essentially, having a good headline will help increase your landing page's effectiveness. Testing various headlines is quite painless and could even bring you increased conversions.
Asking for a lot of things
As much as possible, only ask your site visitors to do one thing. It is a mistake to give your readers a slew of choices since studies have shown that the more selections one has, one eventually decides to choose nothing at all.
Essentially, a good landing page requests viewers with a single particular action nothing else. The request should also be clear and succinct.
Disregarding fundamental aesthetics
As much as possible, avoid terrible-looking fonts, loud colors, unnecessary clip art and cheap highlights. All these work best to destroy your credibility. A decent landing page utilizes visuals, colors and fonts which are specially designed to your target market and your intended call-to-action.
Being carelessly negligent
Remember that numerous online readers spend a majority of their time atop the fold. This does not necessarily mean though that viewers will not scroll below the page. It simply means that you must not take your content for granted in order for your readers to not leave.
Never feel lazy about creating eye-catching headlines. Also, do not presume that your readers will easily know the benefits of your offerings. Always think of your contentfrom the perspective of your readers.Doing so helps you be grounded.
All in all, more than creativity, creating a landing page requires patience and the ability to put yourself in the shoes of your readers.
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