subject: Social Networking- Making your Business grow Socially [print this page] Social Networking- Making your Business grow Socially
Like normal brick-and-mortar businesses, online, e-commerce enabled businesses and web sites also need marketing and promotion services to increase brand presence, market share, awareness, maximize sales and profits.
One of the easiest ways to market your business online is through social media or social networks. Social media Internet marketing is one of the effective tools for getting high volume traffic. Through social networking, advertising, and social media advertising those consumers can easily link to it and, in turn, find their way back to your online presence.
What does it mean when one refers to social sharing? Well, these are social sites like Flickr, Picassa, YouTube, Metacafe or Revver that allow you to share your multimedia with your friends or a community. What's even more important is this is another way to speak to a community without having to rely on a search engine for traffic. Each of these sites has ways to speak to specific groups that form within the community. These are great ways to share photos of your business, your events or even videos of how to products or a tour of your facilities. Internet users are becoming increasingly accustomed to reading e-newsletters blogs and forums, so this is a great way to get free publicity about your business or information about your business to the general public.
Social News sites are important to online marketing because this is where the "buzz" can start about a product, a service or something viral that has been launched. First is Social News. Just what is social news? These are sites that allow users to submit articles, blog posts, videos, podcasts, or photos for the community to vote "up" or "down" on. The best approach is one of honesty and transparency when dealing with Social News Sites. The Value of Marketing through Social News Web sites. High Quality Links becoming popular on social news websites like Digg or Reddit will get you a large number of links, some of which may be topically relevant, some not. Some people claim that social news web sites only send useless traffic, visitors that will often just view a specific web page and click away. It builds your brand Think of the social news site as a platform or a soapbox. Remember this well : social media marketing is not merely about hitting the frontpage of Digg or any other social news website. From social networks like Facebook, to social book marking sites like Delicious, to social news sites like Digg, there are many ways a marketer can learn to participate in meaningful ways and get their business online.
