subject: How to Make Money From Home? Focus on Buying Keywords [print this page] How to Make Money From Home? Focus on Buying Keywords
In Internet marketing campaign and search engine optimization, your choice of keywords is crucial to your success. If you are looking for ways to make money fast or would like to make money from home with your website, then you better check whether you are employing sound keyword selection strategies.
How you make money from home with your website will depend a lot on your keyword selection practices. Not all keywords are created equal. Just because a keyword has a high search volume doesn't mean it's the best keyword for your website. There are a number of things you need to take into consideration when managing your website and picking keywords that are profitable to your business.
Pick Keywords That Have Sufficient Search Volume
When choosing your keywords, your first consideration should always be to make sure that they have a decent search demand. Without adequate volume, your search engine marketing efforts will just go to waste. The principle is actually the same as opening a store. Wouldn't you want to open a store at a location that's easily accessible to buyers? This is the same with keyword selection; you want to make sure that people are actually keying in the keywords you are optimizing for.
Size Up the Strength of Your Rivals
You need to understand the strength of your rivals and see if you are strong enough to compete with them for the keyword that you picked. The basic principle behind this is if you want to fight with someone, make sure it's somebody that you can beat. Failing to make such an assessment, you will lose every single fight.
Research or Buying? Which Keyword Should Be Your Priority?
When Internet users make a search, it may fall in either one of the two categories: (1) research or (2) buying. What these represent is the searchers' intent. Keywords reflect what the searchers hope they would find when they key in a particular word or phrase into the search engine.
When a searcher keys in the words "laptop," he will get all sorts of results that contain the word laptop because he typed in a generic term. The searcher at this point is still in the research stage. As he learns more about laptops from the initial results, his interest might deepen and make another search like "gaming laptop" for instance. Eventually as he learns about the different brands and models of gaming laptops he might decide to buy and type the phrase "buy red BrandXYZ laptop ModelABC-123-V." Here, you will note the searcher is using the most common buying terms such as "buy," brand, model and color.
In general, buying keywords will get less traffic than their broad, generic counterparts but this is okay, despite a lower search volume they are far more targeted and often easier to rank for with websites and articles. The best thing about buying keywords is they meet the needs of users ready to make a purchase who have their credit card in hand.
