subject: Appliances 3C chain stores: The line between "concept" edge-3C, Yongle, Suning - HC Networ [print this page] Appliances 3C chain stores: The line between "concept" edge-3C, Yongle, Suning - HC Networ
In recent years, along with the 3C chain
Marketplace
Between
Competition
Intensifies, its indiscriminate investments and clear about the concept is gradually exposed inherent weaknesses, "Fortress Besieged" starting to clear, despite the constant relations shop shop
Cycle
The later ones are more and more, but the role of business services with leading
Brand
They did not really occur.
3C concept, derived from product manufacturing, referring to the computer, communications and consumer electronics these three products have emerged in the mutual integration of technology trends, but also product development. When the concept of 3C, after being introduced business, as most business-3C exact meaning of the concept did not really understand, "merging" to evolve into "simple piling up," walk on the edge of the positioning concept of the consumer simply can not distinguish 3C stores and appliance stores, the difference between digital Square, and some industry is even more sharply pointed out:'s sign "Hotel", but end up or "m + water."
The past two years, almost all
Home appliance chain
Channels, the digital chain channel business model are all in the framework of the original copies out of 3C, 3C most of them on a soft spot when the number of Tsann Kuen, not only all the stores are to Tsann Kuen 3C title, and Tsann Kuen 3C had also been issued this year in March this year
Sell
Scale larger than the Paradise of the rhetoric, but the result was Tsann Kuen 3C in July by the acquisition of Yongle.
Tsann Kuen 3C's defeat, of course, a variety of reasons, but one important reason is the positioning of Tsann Kuen 3C. Although the original purpose to analyze Tsann Kuen, its stores located in the 3C to and
States United States
,
Suning
Paradise commercial channels such as home appliance chain formation of differences, but in everyday
Operate
But not be able to operate in the concept of channel mode, standard, service philosophy and other innovations have a substantial, but not to its advantage in manufacturing small household appliances are reflected, making it the positioning and home appliances chain channel providers compete in a homogeneous platform and quickly in the fierce market competition be eliminated.
If that "is not a sale of computer, communications and consumer electronics products of the three stores is to 3C stores" such an issue, then I believe the vast majority of 3C store operators will take a negative answer, and will consider 3C store in the management mode,
Marketing
Methods requirements higher than the appliance store, the price of a single means has been ineffective. The reality is that the current store 3C products in addition to the three simple pile of things, not only in the actual management level is less than the traditional home appliance chain stores, but also in marketing depends largely on the price means.
Period after the previous attempts, recent Gome, Suning, Yongle and other home appliance chain channels seem to be on the "3C store walk on the edge of the concept of" the problem has now been detected, and began to consciously slowed down temporarily 3C chain stores on the march steps. Meanwhile, the digital channels of business into the 3C chain store in the pace has accelerated recently in Guangzhou, Shanghai and other related store frequently shop is proved. But if the new store opened 3C careful analysis, we will find that is still simple repetition.
Reason why businesses will introduce the concept of 3C, illustrates the business changes in market competition, differences to a positive thinking, but also needs to be emphasized is that this longing for change and Differences of
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The fashion is totally different. Because the concept of emergence from the 3C to analyze the process of its formation is based on merging, and leave this point, there is also no real sense of the concept of 3C. Similarly, the real 3C stores should be built upon this foundation of mutual integration, it is somewhat similar to the cities in the form of "mobile communications experience points" in the mode of operation is also different from ordinary home appliances stores and digital plaza Instead, experience to provide services as the main
Promotions
Way.
Finally, it should be noted that: In the fierce market competition, more emphasis is on pre-conceived, but more important is to identify the survival, because only found the right to survive, to ensure sustained and stable development. If you blindly one-sided pursuit of preconceptions, then end up in the only "rice + water" or "half-cooked rice."
