subject: See 2006 Gome and Suning, Yongle cloth child Sichuan - Gome, Suning, Yongle - HC network appliance i [print this page] See 2006 Gome and Suning, Yongle cloth child Sichuan - Gome, Suning, Yongle - HC network appliance i
Active market in Sichuan
States United States
,
Suning
And three domestic Yongle
Home appliance chain
Giant, after a crazy shop, "Blood" fight the market share after 2005, and 2006 will go from here? Look on the home appliance chain's "three male" Sichuan at the helm of the exclusive interview.
1 Gome: speed + strength
2005, the States United States is still the brightest star appliance market. As of the end of 2005, Gome stores in the whole volume of Sichuan's 20 home, people feel the expansion of its amazing speed. In Chengdu, the U.S. State
Sell
Share accounted for more than 50% of home appliance chain, the market leading position remains strong. In 2006, the country the United States will defend this piece of country to do? Chengdu, China Yun-long articulated so forcefully, general manager of the United States say the two words: speed, strength.
Key words explained
Speed??? Efficient layout
"Fast fish eat slow fish has always been our way of thinking, so the United States this year will continue to march the country to develop, and demands for high efficiency. In the shop number, certainly more than last year's 12, and to the secondary market focus. gaps in the urban area and good location will be opening new stores, recently there 2? 3 new stores open plan. "Yun-Long Chen said the great potential of home appliances market itself, the whole chain in the market share not much, to the layout profitable. Meanwhile, the country will be the United States of stores management set up shop in November last year, has overall responsibility for management.
"The center in addition to macroscopic
Integrated Management
, But also will pay full attention to the details, start and manage all aspects of store. "
Concern to the industry that nowadays the "closed shop" issue, Yun-long said that the country the United States never blind shop, each to open a shop, from the store's location to the very serious and responsible management, shop higher quality, it will not close.
Large-scale land distribution, the portfolio of the country in the United States and in turn what features to attract customers? Yun-long throw of the two main routes: to increase the digital, communications, IT products, sales efforts and introduce new products vigorously. "States United States in the digital and communication products, have formed a sales price and service advantages, and continue to develop, such as we have with China
Unicom
Signed a national agreement. This year the country will be relying on these advantages the United States, focusing on the development of high-end digital and communication products, and win more new resources to capture market share. "
Key words explained
Power?? By the service
Casting
"Low-cost killer" has been a country synonymous with beautiful, but the country has satisfied the United States price "killer" image, but will pursue the establishment of superior service
Competition
Advantage. "The service good, in-depth country the United States to promote the unique 'membership' is the focus of our work this year, the United States to use state services integrated power of casting out."
It is understood that "membership" is a country the United States launched the service late last year initiative designed to give consumers more value-added services. At present, Chengdu, China already has more than 200,000 U.S. members, "They are coming back GOME, loyalty is high." Yun-long evaluation of membership "is compared, to give consumers real benefits", this year will continue to develop membership system, develop more value-added services, and establish the country's advantages in the services the United States.
Close to consumer demand for further and better services for consumers, the country in November last year the U.S. also set up a market research department. Yun-long introduction, three major role to play in the sector: Through the investigation, comparison and adjustment, so that commodity prices are more reasonable; to discover new products on the market; of competitors and other sectors to take effective
Promotions
Means (including government agencies of public service activities) to learn. Yun-Long Chen said that the Ministry is a comprehensive market research to gather information needed for policy-making department this year will be more fully play its role, the United States for the country's development.
2 Suning: service-oriented
2005, is the rapid development of Suning in Sichuan year, made 11 new stores a success. In 2006, household appliances
Marketplace
The competition will further intensify. Suning Chengdu official said: still adhere to the "service-oriented, sound management" consistent policy.
Official prediction: With the rapid urbanization process into stages of development, urban development, speed will directly promote the improvement of the total consumer demand for home
Electricity
Product demand expansion to provide a stable foundation for the whole of 2006 will further increase demand for home appliances,
TV
,
Air conditioning
, Refrigerator,
Washing machine
And other large household appliances market demand will grow steadily, TV aspect
Liquid crystal
, Plasma and other flat products will account for the absolute position of the market, while energy saving, environmental protection, intelligence, security will be the above-mentioned four categories of home appliances market demand technical focus; and
