subject: How Do You Hold a Conversation on Your Blog? [print this page] How Do You Hold a Conversation on Your Blog?
After reading this article you will be able to phrase posts to your Blog in such a way that you are holding a conversation with your readers.
I have already written about the concept of Know me, Like Me and Trust Me as the basic building blocks of marketing on the social web. The last stage is Engagement. Engaging with your audience is how you 'pull' or 'attract' people to you as either customers or possible team members.
So how would you engage with someone off line? Well you would strike up a conversation and make the questions about them as opposed to you. You can see how this would work on most social networks, because most have a 'chat' channel you can use to strike up a conversation with a person who interests you. You can also do the same via the in network mail/favourites system. The interesting question is; How do you hold a conversation on your Blog?
I was thinking about this and had one of those 'in the shower moments'. It's all in the title. The title is the most important part of your post to start with. If the title does not grab your readers attention the rest of the article may as well be drivel.
I am not saying the title is 'king' but it must act as your conversation opener. The easiest way is to turn it into a question. Instead of say a title, 'The importance of training in network marketing', change it to, 'Is training in network marketing worth the effort?'. This has done two things, thrown down a challenge about the very concept that training is important and turned it into a question. This virtually guarantees a response from people who are passionate training is important.
Of course there are two other essential components to continue the conversation. You must allow people to leave comments on your Blog and you must reply to as many comments as you can. If your Blog really 'takes off' you may not be able to reply to them all, however make sure you acknowledge the number of comments and pick good ones to actually reply to. Focus on those that disagree with your point of view. Why? It allows you to ask them another question and continue the conversation.
Keep on conversing is the new mantra, then you will engage your audience.
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