Executive coaching is growing as a business model for many reasons, which is why executive coaching certification could be the best investment for semi-retired baby boomers.
Who needs executive coaching?
Anyone in a leadership position can use some executive coaching. This includes leaders of non-profit or religious organizations, student unions, political parties, and even doctors, in addition to the traditional idols of executives, entrepreneurs, small business owners, and sales team leaders.
Why executive coaching?
Executive coaching can help anyone in the leadership to do a lot better without burning out during the process of increasing productivity. Here are some examples:
1. Doing more with less resources:
This is the ultimate goal of any business, and any organization in general. Resources are limited, and even when available it's the pinnacle of leadership to get the most out of these resources. This alone can increase the ROI of any business several folds if the business owners or the executives manage to get the most out of the available resources.
2. Coping with uncertainty:
A few weeks ago revolutions tool the middle east. Two years ago the credit bubble popped as expected. Less than a week ago a powerful earth quake destroyed cities and caused a tsunami. All of these incidents affected the economics of the rest of the world, either directly or indirectly. There is a growing level of uncertainty and it stress is building up. This alone can freeze a lot of otherwise could be fruitful efforts. Through executive coaching a leader learns how to cope with these uncertainties.
3. Managing complexity:
What used to be a simple one-man-show is now the work of teams. The result of the team work is determined by the least productive element in the team. A team leader is supposed to see this weakness and correct it in a way that helps the team take their productivity to another level. But this simple task is not easy if we take in consideration the humanitarian factor. An easy solution is to replace the weak element. The consequences though are not favorable, not only for the team member being replaced, but for the rest of team who will feel insecure in their jobs. This is one small example of complexity that an executive or a leader has to deal with, which is what they learn through executive coaching.
