subject: MySpace China into the student market, there is no obvious threat-MySpace, student market - Educatio [print this page] MySpace China into the student market, there is no obvious threat-MySpace, student market - Educatio
Luo said that the adoption of the president Music Theme into " White-collar "After the market, MySpace China has begun to formally enter the Student Market. The current key players in this market are the school network, accounting for seat net. Analysys of Present, China is not only a major business school marketing, multinational marketing strategy big part of the cake, seize the future market opportunities have become the focus of the battlefield. MySpace China is intended to enter the market share of Chinese students in the campus social Network SNS market a piece of cake. However, Analysys International says that although the world has a MySpace site with the butt of technology and capital, and set in the local Chinese Server ,, MySpace China, the domestic short term is not yet a threat to the campus SNS market. Based on the following two reasons: 1.MySpace difficult to obtain a large number of Chinese short-term users 1) from the domestic Campus Network Points of view, the domestic customer base is relatively stable campus site. Internal model of social networking on campus had clear national network of campus sites such as schools, accounting for seat net number of school sites have their own fixed users, so in the short term, the domestic school site has a relatively stable customer base. 2) look at China from MySpace, MySpace China, the current site user activity is not high. MySpace China, the main push of the music channels and the interaction did not achieve its desired effect, launched beta version of the user experience results are poor, this is MySpace China website content and services and cultural needs of domestic users and usage habits incompatible results . It leads to the site user activity is not high, this also means that MySpace China is difficult to obtain a large number of users in China. 2.MySpace Chinese short term capital gains difficult to achieve higher MySpace social networking on campus in the domestic Chinese market is still in construction phase, the presentation of its content and recommend mechanisms of penetration of the international way, so the user activity is not high, but also difficult to obtain a large number of users. The number of users and a direct impact on the level of activity with MySpace China Advertisement Providers Cooperation , Which means MySpace online advertising business in China in the short term difficult to obtain higher returns. Therefore, Analysys International believes that in the short term, MySpace acclimatized difficult for China to improve the symptoms. Analysys proposed On MySpace in China 1. Content localization. MySpace China should take the international route, while maintaining focus on localized content, the content should be consistent with user groups and cultural backgrounds and values. The content students can consider increasing the employment of concern to user groups, Olympics And other information, in order to attract more users and increase user activity. 2. Enhance the user experience. MySpace China should strengthen the research of user needs, focus on the user's habits and Consumption Habits. Most users are used in the home country directly browse the core theme of the need to improve the MySpace China website Home aggregate form, to enhance the user experience, increase user stickiness. Campus site for domestic 1. To increase technological innovation. Domestic short-term campus sites should be strengthened and Software The cooperation of service providers, user groups around the interactive systems development platform for new features to increase user stickiness site services to prevent the loss of existing customers. 2. Strengthened inclusive. Domestic short-term campus site should enhance its services to the users of different levels of tolerance to speed up the College Community building for expansion of existing customer base in a timely manner to complement and expand.
