subject: Corporate Picnic Blanket - Your Company's Advertisement on Outings [print this page] Corporate Picnic Blanket - Your Company's Advertisement on Outings
As such, families could not afford to miss it, incorporating them into their calendar of activities because parents know that such activities are very indispensable in creating a loving atmosphere within the family.
Advertising Potential
If blankets are indispensable for the family during outings, its potential is also shared by advertising experts. They know that the way picnic blankets are spread on the grass allows people to see them, thereby creating a venue with which advertisement can be pursued. This is the reason why a corporate picnic blanket is also a good advertising tool, apart from its inherent use as mats in picnics.
An Advertising Coup
A corporate picnic blanket can pull off the equivalent of an advertising coup in a way that other advertisement means could not accomplish. When working on a limited budget, it is more expensive to advertise in radio and TV programs, not to mention that the impact generated by these advertisement means fall short of expectations. Moreover, such means are expensive. What is needed here is to advertise with cost-efficiency in mind and to create a lasting impression for good measure.
Accomplishing Cost-efficient Advertising Goals
Acorporate picnic blanket accomplishes the goal of advertising at minimal cost. Because it is likely to be used again and again during outings, it is like a repeated advertisement with no further expense. Furthermore, because the blanket will be used in an environment where there are many people around, the promotional stunt can reach out to a number of people, creating a huge following on what is being advertised on the blanket. What stimulates the fascination of people is the novel means of advertising they witnessed on the blanket.
A corporate picnic blanket is best given as a gift to the most loyal clients. That way, it will be the company's way in appreciating the loyalty shown to the company. On the other hand, they are also great as souvenirs in gatherings. Compared to the more common fare of pens and shirts, people will readily appreciate the blanket because it is seldom that they encounter a blanket given out as souvenirs. The net result is that people are more likely to remember the written advertisement on the blanket.
Matthew Zande is an advertising and marketing expert. He is widely knowledgeable about promotional products,corporate gifts, and the like for which people have the need or want to possess. There are so many products that fill the gap between "wanting" and "needing," and people should be aware of the many choices they have when it comes to merchandising items. Finding the right product for the right interest is the key to the world of merchandising, and his articles help shed some much-needed light on what products work for what people.
