subject: Is This Truly the Age of the New Entrepreneur? [print this page] Is This Truly the Age of the New Entrepreneur?
It is evident that an enormous shift has been taking place in the business world over the last little while. Due to the severe economic situation, more and more people are taking the initiative and starting up their own businesses. This has created a new age....yes, the age of the entrepreneur is coming into its own.
The question that thenbegs to be asked, is whether this is a wise decision. If you know any entrepreneurs yourself, then you will agree, that for the most part, they have very big ideas but their budgets don't quite match. The result of this is that many of these businesses have been very limited in their ability to compete with their larger competitors when it comes to marketing.
That being the case, the new entrepreneur, with little funds to spend on marketing, has to be creative. Enter Web 2.0. Now small businesses can take full advantage of this free avenue of getting their name and brand out there for next to nothing. Web 2.0 comprises of the social networking media. This includes YouTube, Facebook, Twitter, Squidoo and literally hundreds more websites that are all free.
There are many other free sources. Having your own blog is a wonderful idea and if you use WordPress.com then everything is taken care of for you. However, if you are going to be a serious entrepreneur I would recommend you use WordPress.org and host your own blog. You will then have complete control over it and it's content. Another free source is article marketing. This article you are reading right now if an example of that.
Sometimes fear or plain ignorance holds a person back. It is important to work on your mindset and get clear as to why you want to have your own business. If you do not have a strong enough "why", then when the going gets tough, and it undoubtedly will, you will probably not hang in there. As far as ignorance is concerned, this is one of the easiest obstacles to overcome. There is so much free information out there just for the taking. You will have to do a little research on the Internet but you will find all sorts of help waiting for you there.
There are also so many wonderful instructional books. I have an armload of them. Most times I can get my answers just from these. Amazon.com is agreat place tocheck out helpful books.Many are written for the beginner and are presented in an easy to understand manner.
Even though you can become your own boss with very little financial investment, there is still going to be an investment....not of money....but of your time, hard work, perseverance and patience. Yes, this is indeed the age of the new entrepreneur. The experts have gone on record as saying that more millionaires will be created in the next ten years, than at any other time in history. Don't let this golden opportunity pass you by. Believe it or not, right now at least one in eight households in the States has their own home-based business.
There has neverbeen a better time to be an entrepreneur.
Jan Shimano was District Manager for
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