subject: Social Media Marketing - An Introduction [print this page] Social Media Marketing - An Introduction Social Media Marketing - An Introduction
Social media marketing uses online social media. This refers to the various users who interact, share ideas, opinions and upload content like news, videos, photos, messages, music and disseminate information to a targeted group or the users in general, facilitated by Web 2.0 sites. Thus almost all content on social networks are published by the users. One can say these websites promote collaboration in content publishing, advertising or marketing of various products and services. In short social media helps people connect and share information. Generally uploading of information to social media websites requires registration, though not for downloads. Registrations on these websites are usually free.
Online social media marketing uses collaborative methods to interact, introduce and advertise products, enhance sales, receive feedbacks, build product or business image, foster public relations and harness customer support. The cost is minimal as compared to regular advertising and product promotion campaigns in the print, radio and television mediums. Business presence using this form of marketing will be global.
There are various means available for todays online media marketing. They include; Facebook, Twitter, Linkedin, Flickr, YouTube, MySpace, Yahoo 360, Stumbleupon, blogs, community forums etc. All you need to do is signup on any of the these websites, which is free. There are also social bookmarking websites, such as Delicious, Digg, and Diigo, that allow you to tie all your sites together. You begin by interacting with people and add them to your friends list. Thereafter you can search for various groups of people with similar interests to further your marketing objectives.
Building an audience and interacting will be a constant endeavor. The fellow users listed in your targeted group can be sent videos, messages, details of products and services etc. You can also obtain information on the products of your competitors; assess enterprise standing in the market and so on. The contents on these websites can be linked to or embedded in any message, email, blog or website to draw users to that particular destination. One will need to refurbish ones self with the techniques of online social media marketing in which connecting to people and particip
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