subject: Copywriting techniques for online marketer [print this page] Copywriting techniques for online marketer
The headline is the most important part of your copy. That's right, if your headline is weak, then it won't even matter how well the rest of the copy is written. People tend to browse when they're surfing the net, so you only have a moment to attract them.
So your sales letter should be eye catching. So how exactly do you know your headline is good and really worthy? By testing different headlines and rotating them, you see which one converts better. For an effective headline there are no fast rules to follow. All that matters is your ability to pull their attention long enough to get them reading the rest of your copy. In the history books you see that the best copywriters used amazing headlines and got the best results. So the headline itself isn't nearly as important as how you write it for maximum impact. To most past your competition thinking outside the box will help. There are multiple reasons why a headline might not attract the attention you want, but this is perhaps one of the major ways to avoid low responses. And yes, a long headline is definitely weak.
When creating a sales copy you can increase the value of your product in various ways. But one of the best ways to give more value to the end user is by adding a free bonus along with your product. Everyone loves the idea of free bonuses. They all like it when less money is spent on something of quality. By Giving away free bonuses with the main product it give the customer the impression that the value of the product is greater and their price is a killer deal. There are also instances where people only bought the product for the free bonus included.
Yes, it is that effective. The bonuses and how you position yourself will affect the outcome of the product. For the best results it is recommend that the bonuses be exclusive and complimentary to your product. Don't put in the bonus just for the heck of it.
You should always have an honest guarantee in your offers. If you want people to buy your product, you have to first give them some reassurance. If you show that you have complete confidence in your offer, others will start to believe as well. They have a need to feel secure about the money they are spending, so it's a good tactic to offer to make a commitment to stand behind your offer with a guarantee.
This is a psychological technique to get prospects to feel safe about making a purchase. Copywriting should express the full benefit which your product is capable of and to have the prospect aware of them. It is 100% worth it but may take some time to fully master.
