subject: Email Marketing - How to Write Effective Topics For Your Email Marketing Campaign [print this page] Email Marketing - How to Write Effective Topics For Your Email Marketing Campaign
A good copy will get your message across to your audience and stick your idea in their minds. In this article, let me share with you some tips to write effective topics for your email marketing campaign:
1. Deliver your most important message in the introduction. Subscribers usually read the introduction of an email to determine if it is worth their time to continue reading. Therefore, it is important that you deliver the essentials first. Insert the most important information at the top of the email, followed by other important supporting details. Also, the email subject line should be catchy enough to make them open the email.
2. Use bullets, dashes and sub titles in the email. This is to cater to the scanners who read very quickly. Scanners have very short attention span. In order to keep them engaged, make sure your topic is intriguing, yet easy for them to scan by using bullets, dashes and attractive sub titles.
3. Use the right tone in the email. The tone varies depending on the readers and topics. Some email campaigns tend to be less formal and you should use the right tone that suits your readers.
4. Include powerful call to action statements in your email. Whatever topic you decide on your email campaign, there should be strong call to action statements such as: "visit our website here to read more", "download our whitepaper here", etc. This will prompt your readers to take specific actions to achieve your business goals. You should also keep your message short and to the point. Today, consumers are very busy and they have little time to read a long email. By keeping your message short and sweet, you have a better chance of getting your email read.
5. End your email with one powerful statement. The closing of your email is very important and many people neglect this in their email marketing campaign. The last paragraph of the email is where you aim to convert sales, generate leads, gather subscriptions, etc. Call to action statement MUST be present in the closing of your email. Give your message a solid ending so that your email marketing campaign don't go to waste.
Lastly, try to grow your own list instead of buying leads from companies. An opt-in list is more targeted than a purchased list and the subscribers are more responsive to your offer.
Cheow Yu Yuan is the co-founder of OOM, an online marketing agency providing email marketing service. Find out more about email marketing at OOM Singapore.
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