subject: The Basic Concept of Mass Text Messaging [print this page] The Basic Concept of Mass Text Messaging The Basic Concept of Mass Text Messaging
Mass text messaging is a good way for you to save a lot of time and money as it relates to your business. It will speed up your communication lines and will also keep you from having to pay large fees to communicate. Both of these things can combine within the business to give you a whole new level of success. You have probably used standard text messaging before, as it is one of the most popular modes of communication throughout the world. Mass text messaging is largely the same idea, though it reaches a far wider audience.
Mass text messaging can be done in two ways: through groups and to your entire contact list. Using the entire list is a good idea if you are using mass text messaging as a way of marketing your product, as it can get a lot of your old customers people who have already expressed an interest in your goods and services, and whose contact information you have from these encounters to come back and make another purchase. This is a good way to do things because, unlike a television or radio commercial, the marketing will be targeted at people who have done business with you before. A lot of other marketing plans fall short because they target random people who are not interested in what a business has to offer.
Mass text messaging to groups is best used with communication within your place of business or communication with other businesses. The groups can be created out of your main address book, allowing you to send separate messages to the different people in the groups. This is helpful when you are communicating with your own employees because you can tell some groups things that other groups do not need to hear. The employees will be more likely to read your messages since they will know that they are important to them specifically.
All told, mass text messaging is a good way of communicating with a large amount of selected people at once perhaps the only way outside of email. Text messaging is more effective than email in this regard because the people will see the messages that you send and read them right away they will not just disregard them or mark them as spam. No other form of communication gives you this much influence over such a wide group of selected people.
