subject: How to Make Money - Social Network Marketing Keeps Growing [print this page] How to Make Money - Social Network Marketing Keeps Growing
Those of you who are scratching your heads, trying to figure out how to make money, should check out social network marketing. The truth is that nowadays, paper based advertising is becoming obsolete. More and more newspapers are going out of business because they cannot keep pace with the internet's ability to convey news in real-time. As such, more and more people are advertising online.
It may be apparent to you that major media has jumped on the internet bandwagon. Therefore, we internet marketers must keep track of such trends, and use them to predict the direction in which the market is headed. The reasons for such shifts are several.
One reason is the influence that social networking has had on our culture. Nowadays, people are connecting with one another quite frequently on social networking platforms such as Facebook. What does this mean for someone with a goal to make money? It means that there are large portions of the market congregating on one website. This is an internet marketer's dream come true.
So how can the popularity of social networking be used to the advantage of the internet marketer? Well first of all, in order to use any social networking platform, and individual must provide information about themselves. Such information identifies which demographic they belong to. Demographics are important to marketing because we can determine that certain demographic groups have a greater interest in certain products or services. Thus, a business can ensure that they are marketing to those who are most interested in what they have to offer.
So how does this measure up with traditional means of advertising, such as a newspaper? Well, a newspaper, along with the ads inside the newspaper, is sent to all of those who subscribe. Of course, we have no idea whether or not the subscribers have any interest in the ads which we are sending to them. Either way, you as an advertiser are paying. This is true even if your advertising dollars result in zero sales. However, if you engage in social network marketing, it is very easy to identify your targeted market because you have the demographics. This means that you can market to only those who will be most interested in what you have to offer. Additionally, as a social network marketer, you only pay when someone clicks on and views your ad. Therefore, social network marketing is not only more targeted, but also more efficient.
The great news is that most social networks will give you the control to clearly specify your niche market in terms of age, gender, salary bracket, relationship status, etc. This is invaluable in ensuring that you achieve optimal conversion rates.
While to this point we have focused most of our attention on paid means of social network marketing, this is by no means to suggest that there are not free methods available. Most social networking platforms give you the capacity to create your own group, and garner followers. The key to your success is to be creative. I have seen groups utilize creativity to grow in excess of one million members. Essentially, the groups are so interesting, that members invite all of their friends to join, and so on, thus creating a viral effect. Once you have a large enough following, you can introduce your business to the group in a non-aggressive manner. I know that this method works, because I have used it myself.
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