subject: Opportunities for domestic mobile phone ushered in stand up - made mobile phones, smart phones - Net [print this page] Opportunities for domestic mobile phone ushered in stand up - made mobile phones, smart phones - Net
2009 year is the first year of 3G in China, three 3G models seem to coexist despite the existence of the unique situation of the drawbacks of a waste of resources, but also to the domestic
Mobile
Manufacturers more opportunities. Current TD-SCDMA market, domestic brands has made the absolute leading position, both models account for the quantity and sales are overwhelming. In the CDMA2000 standard, with the exception
Motorola
,
Samsung
So few competitors, the remaining share of domestic brands almost entirely occupied, beginning really good.
Greater opportunities lie ahead. Although foreign brands in the technology research and development on the accumulation of even more profound, but in the product structure is the existence of congenital defects: European and American firms outside the WCDMA standard is ill-prepared, Japanese manufacturers localization in product design style is not enough in the short term TD and CDMA2000 can be made on the manufacturers to create real pressure, and really only Samsung,
LG
The two South Korean companies. However, their problem is stretched too thin, do not say all the various formats, but also a variety of technology platforms, energy, inability to concentrate. Faced with this situation, the domestic manufacturers should take the initiative, and better grasp the rare historic opportunity.
The first is to enhance the competitiveness of products. 3G, smart king. Domestic brands lead to the neglect of past research and development in the smart phone market has been suppressed by foreign brands, so the market share is very low, successful products is little. This time coming back, strengthen the development of high-end smart phones should be the consensus of domestic manufacturers, especially in the open Android platform, and China Mobile platform independent OPhone, domestic manufacturers may wish to spend more effort.
Also closely related with the application of innovation. With the era of mobile Internet, wireless applications and mobile phones significantly increase the correlation, some applications can even lead directly to cell phones
Sell
, For example, recently listed Taobao phone. In this regard, numerous domestic handset makers may wish to cooperate, even if their lack of R & D capabilities, and Internet applications also could partner collaboration efforts, after all localization applications, the domestic manufacturers, the sensitivity and response capabilities are better than foreign brands, which It is where business opportunities.
Second is to enhance brand impact. Hardware sales in the mobile phone market, falling profits, only to enhance the profits of the brand to ensure effective, that a cell phone from the Meizu M8 alone will be able to gain a firm foothold on the domestic mobile phone market can be proved. After the market reshuffle, now survive in the quality of domestic brands are all basically had to turn off, the current need in the design and function of innovation efforts. In addition, efforts should also increase brand awareness, not necessarily to put huge amounts of money, but we must concentrate, features to be clear. Oppo's main mobile phone in order to establish brand awareness is also a quite successful cases, for other domestic firms learn.
