subject: GOME Gree "remarry" in Economics and Marketing Analysis - States United States, Gree, air- [print this page] GOME Gree "remarry" in Economics and Marketing Analysis - States United States, Gree, air-
Recent media reports, States United States Electrical Guangzhou Branch and Gree Guangzhou, co-signed the "National America? Gree strategy
Cooperation Upgrade "agreement. The two sides also announced that with immediate effect Gree
Air conditioning Guangzhou, China entered the U.S. sale of its 33 stores, country to the United States and also dished out 200 million yuan Gree Air Conditioning
Purchase Orders. This means that publicly break with three years of the country the United States, Gree two giants, and now quietly began to compound.
"Father of marketing," Philip? Kotler will channel is defined as: a particular product or
Service From the producers had been specifically
Consumption Are in the process of transferring all of their products or to assist individuals or organizations.
In the business, is content is king or a channel for the king, has been a controversial topic. With the development of world economy, competition is gradually increasing, the majority of industries worldwide buyer by a seller's market, can say that a company as long as the control channel, to some extent become the king of the industry, the country is through the United States control of the channel to become the king of the home appliance industry in China.
However, the channel is not always the king of no one to shake, and in March 2004, Chongqing, China for the United States unilaterally slashed prices will Gree air-conditioning, resulting in Gree States United States announced its withdrawal from the country store, the two sides thus officially break. The incident should be the country of beauty, "arrogant" and "arrogant" by the result, it overestimated the value of its own channel for manufacturers of power, a direct result of the rupture with the Gree, the breakdown of both sides, some ways in terms of a non-rational decision-making.
In economics, there is a "rational economic man" hypothesis, which assumes that people are selfish, and in the face of more than two options, always choose his view of their better programs, in any circumstances, the rational economic people will always seek to maximize their own interests. But in the specific market environment, companies in all aspects to consider, often deviate from rational economic man the economics of the most important prerequisite to make more non-rational choice.
In economics and Business
Decision-making process will be used in "sunk costs" work. As the name suggests, "sunk cost" to mean the cost has been paid and not recoverable. According to microeconomic theory, decision-making process, the rational economic man need only consider the variable costs, without having to consider the sunk cost. There is no doubt that the two sides broke down, Gree to spend a lot of manpower, material and financial resources to build their own sales channels, while the States United States is also due to the lack of Gree air carrier and the loss of such a large number of profit, suffered three years, both of the loss, but for these "sunk cost", the two sides to let go, once again join forces, it should be another return to "rational" a wise move.
