subject: The Goal Of Search Engine Optimisation [print this page] 75-90% of Internet users begin with Search Engines Based on the query phrase used at the search engine, these premium visitors are on a mission to find your product or service, so they come pre-qualified, with a high likelihood of converting or performing a desired action on your site.
With anywhere from 75-90% of Internet users beginning their quest for information at search engines, a Search Engine Optimization creates more opportunities for premium visitors to come to your site.
Search Engine Marketing Plan
Each Search Engine Marketing plan is specifically designed and prepared for each client. The plan addresses all the issues related with the Search Engine Marketing and Search Engine Optimization (SEO) techniques.
Search Engine Optimisation Methodology
Set Project Objectives & Goals
Audience and keyword Research
Strategy Development
Development of the Project Plan
Ongoing Monitoring
Phase One - Setting SEM Objectives & Goals
Identification of targeted audiences
Drive the relevant traffic to the website
Convert this traffic into online applications
Phase Two - Audience & Keyword Research
In-depth audience research
Identification of keyword search phrases
Phase Three - Planning, monitoring and executing
Reporting of the progress
Comprehensive rank report
Traffic source report
Traffic keyword report
Regular monitoring of listing and indexing
Rank analysis
Maintenance of the Rank
Monthly report of main search engine for the entire contract period
On Page Optimisation Activities
Initial site condition checks
Theme & sub-theme based keyword research and finalisation
Meta tags finalisation & implementation for existing pages
Existing page optimisation including body text, images, headings, alt, url's, etc.
Optimisation of site directory structure, site map & internal navigation
Creation of new optimised pages like Article, Links, etc
Search engine optimisation review
Revised & continuously updated Meta-tags
Server header checks
Competitive directory submissions
Article identification, implementation and submissions
Press releases
Code reviews (main Pages)
Monthly reporting Off Page Optimisation Activities
