subject: How Google AdWords Can Send You Targeted Traffic [print this page] How Google AdWords Can Send You Targeted Traffic
You can write articles, do SEO and many other things to get free website traffic. All of these free techniques, however, take quite a bit of time to work, which can be a serious downside. If you are looking for a way to get traffic to your site very quickly, Google Adwords may be for you.
We will now look more deeply into a few of the ways that Adwords can get you targeted traffic.
One way that Google Adwords is useful is by making it easy for you to split test your ads. If you want to see which of your ads is performing best and improve them, split testing is essential. Before the age of online advertising, it was no easy matter to see how well one ad was performing compared to another. Now, however, it's a simple matter to set up two Adwords campaigns, each targeting the same keywords and monitor the results. This gives you a clear understanding of which ad is under-performing so that you can stop running it and create another one to test again. As you keep comparing and replacing ads from one campaign to the next, you gradually create more and more profitable ads. By testing your ads, you can avoid the problem of losing money on campaigns that aren't performing well. You don't really need a website to start promoting through AdWords, as many advertisers make money even without their own site. You can become an affiliate for a product that is relevant to your market by signing up for an affiliate program. AdWords can be used to advertise the offer as soon as you know where you need to send the visitors. The link you include in your ad must be an affiliate link which you can obtain from the offer's website. When an user clicks on this link and orders the product you're selling, you'll receive a commission for that sale. So your aim is to find a bunch of products to promote and see which one's converting well.
With Adwords it's possible to manage your campaigns with precision, as you are getting real time feedback. You can use a few different tools to manage and make changes to all of your campaigns. You have the Google keyword tool that helps you generate a list of new keywords that you can use in your ad group, which also gives you how well your keywords are performing. It's also important to keep track of your conversions, which you can do by testing different landing pages with different ads until you find the best formula. You don't even have to be online to edit your campaigns, as you can work on them offline using the Adwords Editor and upload them later when they are done. These and other features make Adwords a very powerful marketing system.
Adwords is continually changing, and Google frequently adds new features and upgrades.
To conclude, if you want to send quality traffic to your website without having to wait too long for it, Google AdWords is an excellent solution. It's just a very organized way to meet your advertising needs, where you're in control and set your own budget. What better method is there to drive traffic immediately which generates sales as well?
