subject: Facebook Poked Aside in Asia Pacific [print this page] Facebook Poked Aside in Asia Pacific Facebook Poked Aside in Asia Pacific
o Only 7.1% of Facebook users are from Asia-Pacific.
o Singapore ranked 10th in Facebook penetration by country.
o Reason: language barriers, Friendster's early penetration, competition from localised sites and Facebook's heavy bandwidth issues and a somewhat complicated interface.
o Asians prefer local social network sites like Cyworld, Orkut, Mixi and Xiaonei which cater to their needs better.
It is easy to assume that this world is universal, and that this universality extends to our usage of social networking sites since it seems like the whole world is on Facebook. This is especially so when Singaporeans have been quick to embrace it, ranking Singapore 10th in Facebook country penetration.
However, despite its success in Singapore, the rest of Asia hasn't followed on. A report from comScore has shown that Facebook is far from conquering Asia with a shocking only 7.1% of Facebook users coming from Asia-Pacific.
This impeded inception can perhaps be attributed to various factors - language barriers, competition from localised sites and Facebook's heavy bandwidth issues and a somewhat complicated interface.
Instead, sites like hi5, Orkut, Yahoo! 360, Xanga, Mixi, Friendster, Cyworld and Xiaonei are taking the different countries in Asia by storm. These local sites are better able to cater to the markets they serve as they know the country well. For example, the Japanese take delight in showing their individualistic side by dressing their Mixi profiles with customised skins and avatars, while Yahoo! 360 allows users to blog, and thus meeting the needs of Vietnamese users. Possibly the strongest contender is Friendster, marking its gradual shift from the US market to firmly dominate Asia Pacific with a vast majority of its members now from this continent.
Although Facebook hasn't managed to emulate the success it has enjoyed elsewhere, it is very slowly picking up popularity in this region. And, whether Facebook will take the effort to understand the markets here in its bid to penetrate the Asian market remains a highly anticipated move.
Now Pay Close Attention --
Using your Facebook Fan Page to increase your business exposure and revenue is simpler than you've been told. Everyone with a facebook fan page faces the same two problems:
[Problem #1] How To Find Interested Facebook Users
[Problem #2] How To Bring Them To Become Your Fans
Fans Adder has been solving these two problems for hundreds of satisfied customers. The Fans Adder has been tried and tested and known to produce excellent results.
First: Buy Facebook Fans
Fans Adder always supplies REAL FANS targeted to your specific: Age Group, Keyword and Location.
Second: Order Your Fans Adder Package of 1,000; 2,000 or 5,000 Guaranteed Facebook Fans
Your new fans will arrive in 3 - 4 weeks and all fans are REAL FANS guaranteed to stick to your fanpage. Facebook Fans today and boost your businesses online presence overnight.
