subject: SEO Keyword Tools and the Art of Keyword Selection [print this page] SEO Keyword Tools and the Art of Keyword Selection
Search engine marketers and webmasters alike rely so much on SEO keyword tools. This is understandable because keyword selection is vital to search engine optimization and your keyword bidding campaign. Most webmasters focus only on those keywords that have little competition and those with adequate search demand. However, these criteria are not enough. You need one more to succeed, and that is the selection of keywords based on conversion.
Optimize Your Site for"Buying" Keywords
Only by optimizing your website for "buying" keywords can you boost sales or conversion. This is the most important and overlooked aspect of search engine optimization and keyword bidding. Now, the key terms searchers type in can be considered as either research keyword or buying keyword. Research pertains to the early stages of a searcher's pursuit when he's still not certain what he's looking for. After the initial search, it will become more detailed or more specific as to the color, appearance, the model or brand of the object sought. Finally, when the searcher decides to buy, the search terms will now include buying terms such as discount, buy, lowest price, best price as well as brand and model.
You need to understand that buying keywords won't get as much traffic as mainstream keywords. But this should not be a reason for you to get discouraged. Buying keywords are more specific and easier to optimize for. These are also the kind of keywords that target people who are ready to buy.
You will need the help of the Best SEO Keyword Tool you can find since choosing the best buying keywords for your site requires a bit of research.
Pick Keywords That Have a Decent Search Demand
This is one element of keyword bidding that most Internet marketers and webmasters would get right. Needless to say, this is one of the most important considerations when optimizing your website for keywords. Use an excellent SEO-Keyword Bidding Software to help you determine your keywords' search volume. This ensures that people are actually using the keywords you are optimizing for in finding your site or the products and services you offer.
Assess the Level of Competition
You need to check if you have a good fighting chance for the keyword that you picked. Otherwise, it may be a long time still before you can really reap the rewards of your efforts. You need to decide whether you want to compete with a lot of websites or go for a less popular keyword.
It takes insight and intuition to really pick a keyword that is not popular now but will be in the near future.
