subject: MLM Lead Generation - How to Use Twitter to Create a Steady Flow of Prospects [print this page] MLM Lead Generation - How to Use Twitter to Create a Steady Flow of Prospects
It's all about social media these days. Everyone is talking about how networking sites like Twitter and Facebook are fantastic places for MLM lead generation. So you sign up and start tweeting or posting status updates but the prospects aren't coming in like you expected. In fact, more often than not, you end up wondering if you are just wasting your time.
The truth is social networking sites can drive thousands of prospects to your business. Unfortunately, it is not a form of MLM lead generation that produces instant results. In fact, it takes time and effort to generate the steady flow of contacts you are looking for. However, like a water faucet, once you turn the knob the right way you'll be rewarded with a constant flow of people hungry for your business opportunity.
The first, and most important, step to using Twitter as an MLM lead generation source is to build a following. Without a following, you have nothing. You need people who are interested in you enough to follow your Twitter or Facebook stream. Developing this following can be a challenge. Unfortunately, many people listen to social media gurus who tell them that building a following on social networking sites is simple and easy.
These gurus make people think that all they need to do is set up a profile and their prospects will practically flock to them like geese to offerings of bread. What they forget to tell you is, this only works if you are a social media guru who has already built up a following using another platform. The truth is it's a little bit tougher for an unknown person to use social media for MLM lead generation because you are basically starting from scratch. However, it can be done!
The best way to build a following is to provide valuable content (links, information, and tips) that cater to the needs of your target market. Socializing with other people in the community and marketing your profile link wherever you go also helps. Once you have a following, you can then implement the following tips to use Twitter or Facebook as an MLM lead generation source.
Post Links to Capture Pages - The ultimate goal of MLM lead generation tactics is to capture their prospect's information so they can start the sales process. The direct way to do this is to weave links to capture pages in with your other status updates. These Tweets or updates should be wrapped in lingo that motivates the reader to take action. For example, your tweet could say something like, "To learn about the ten reasons your business will fail click here". You would then link to a capture page offering a free report or e-book that provides them with the information they were looking for.
Link to Problem Solving Content - There are going to be people who won't respond to your capture page and so you must use a different MLM lead generation method. Posting links to content (articles, video, audio) produced by you that solves a problem they are having is a great way to get their attention and looking at you like an expert on the topic. This content will give them a preview of what you have to offer and induce prospects to seek you out for more details.
Provide Networking Opportunities - Give your followers an opportunity to meet up with you offline so you can network with them. For example, if there is a training seminar being held in your area you can invite people online to attend. They will be able to see firsthand what the business entails and you'll have the opportunity to turn them from prospects into business partners.
While using Twitter or Facebook as an MLM lead generation source is a little more challenging than you may have first thought, it can be done. Use these tips to generate a continuous flow of prospects to your MLM business.
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