subject: Tallahassee Social Media Marketing [print this page] Tallahassee Social Media Marketing Tallahassee Social Media Marketing
One of the questions that I get asked often by prospects of mine and clients who want to hire me to help them with their marketing is, they want to know should they be on Facebook and Twitter and be involved in social media. The real answer is, it depends. In most cases, yes, social media can be a benefit to them, but we put them kind of down on the priority list several notches, because most businesses arent optimizing all of the traditional media that theyre doing. Theyre not asking for referrals. Theyre not going back to their existing customers for additional sales. Theyre not communicating with their customers on a regular basis.
Adding cheap email marketing and creating a referral engine to systematically ask current customers for referrals can provide quick results and require much less time and effort than Facebook and Twitter.
Here are 5 areas to look at before jumping into social media marketing:
1. Ask every customer for referrals...literally every customer.
2. Improve your closing percentage with the existing prospects you have.
3. Add an upsell to increase your average transaction size with your existing customers.
4. Improve your website effectiveness by using it to capture leads (instead of being a boring online brochure).
5. Reach out to complimentary businesses in your community and agree to market each other to your existing customers.
So, we can do some very simple tweaks that dont cost a lot of money and that most of the time dont take a lot of time and effort to implement and get much better results and do that before we dive into social media, because, although getting on Facebook and getting on Twitter are free most of the timetheres no dollar cost associated with thattheres a huge time cost associated with it. And it takes planning just like any marketing effort does. Most of the time, we can get better results more quickly doing some traditional things and then phase in the social media.
