subject: Tips to convince customers about your product [print this page] Tips to convince customers about your product
Every internet marketing plan has to include copywriting in its formula. In fact, online fortunes have been made by marketers whose main skill was writing powerful copy for their products. No matter what you're selling, the better your sales copy, the more you'll sell. We will now look at some proven copywriting tactics that you can use in your own campaigns.
It's important to realize that the copy you write should not be focused on you. Always remember to focus on your prospects, as they are the people you are promoting to. Your target audience wants to know how your product is going to solve a problem for them, not about what a great business person or leader (or whatever) you are. They want to hear how you or your product is going to help them. You won't be impressing people by telling them about your personal success story, you'll be turning them off. Remember, when writing copy, "you" is a much more powerful word to use than "I." Some copywriters don't understand why they tell everyone how wonderful they are and yet their competitors get all the business. You should not save the part of your copy that really interests them (the benefits) till the end. Your reader should have center stage all through your copy.
It's also essential to test your copy at all times. The more elements of your copy that you test, whether it's the color of your text, the headline or the way you end it, the better your results will be. See if you can improve your conversions by making a change to your headline or another part of your copy. By making a few changes in your copy you will often see surprisingly significant results. That is why experts will always tell you to split test your copy. By split testing two copies against each other, you'll be able to find one that gives you more optimized results. When it comes to testing your copy, it must be done piece by piece. For example, you can test headlines, the first paragraph and other parts of the page.
Ideally, you want to know how well every part of the copy is performing, so test as many elements as you can. Remember that your sales copy is not for everybody but for the particular audience you are targeting, so you have to write it with them in mind. Testing is the only way to really keep track of what is and isn't working.
The key is to keep it as straightforward as possible. That's a basic of copywriting. Your copy should be basic and never too difficult. Keep the technical speak out of it and use simple words. As long as your readers can understand it easily. Many individuals believe that copywriting is difficult because of the complicated nature of the writing. The hard and fast facts are that copy is very easy to write.
It won't repel prospects, either.
All in all, copywriting might look like a complicated skill to keep up with, but eventually it will form to be an integral part of any marketing campaign you do online.
