subject: New iPhone and iPad App [print this page] New iPhone and iPad App New iPhone and iPad App
With the new app launched for the new Volvo S60 by Volvo cars, users can style a Volvo S60, watch videos, read news, find a Volvo dealer, order a test drive and get plenty of inspiration and information about the new Volvo S60 in Chester, also additional apps will be presented this spring.
The app has many functions which includes a search tool that uses the mobile phone's built-in GPS function to locate and specify the route to the nearest Volvo dealer. It also allows you to book a test drive and configurator lets the user to build his or her own Volvo S60, all these functions are linked to the local market site and offer access to the latest news from Volvo Cars.The app has many functions which includes a search tool that uses the mobile phone's built-in GPS function to locate and specify the route to the nearest Volvo dealer. It also allows you to book a test drive and configurator lets the user to build his or her own Volvo S60, all these functions are linked to the local market site and offer access to the latest news from Volvo Cars.
More apps will be launched for additional Volvo models at the Geneva motor show, which gets under way in early March; it is targeted at both potential and existing customers. An iPad app containing Volvo Cars' customer magazine, LIV, will also soon be launched which provides access to some of the magazine's content along with a variety of bonus functions such as extra graphic image and film material.
David Holecek, responsible for Volvo Cars' digital strategy, said: "Many customers use mobile phones and Internet tablets to search for information. Now we're simply ensuring that we are where our customers are, opening a window into the company, we've integrated a number of unique features, such as using the mobile phone's built-in gyro to look around inside the car. If you turn the phone, the image viewed moves too, creating the impression that you're actually sitting inside the car, in some countries, we already offer iPhone and Android apps that control the car's heater for customers who subscribe to the Volvo On Call system, and we are also testing a digital instruction manual in the form of an app."
