subject: Win a Vauxhall Corsa on Facebook [print this page] Win a Vauxhall Corsa on Facebook Win a Vauxhall Corsa on Facebook
Vauxhall's latest TV ad campaign for the new Vauxhall Corsa is being supported online by a unique Facebook campaign. Our American counterparts have been utilising Facebook as a form of media channel for a couple of years, these have usually been manufacturer backed campaigns. In the UK Facebook utilisation appears to be taking off.Our American counterparts have been utilising Facebook as a form of media channel for a couple of years, these have usually been manufacturer backed campaigns. In the UK Facebook utilisation appears to be taking off.
The Facebook campaign has been instigated for over 18s, Vauxhall fans simply have to use an application to paint a scene featuring a Vauxhall Corsa, with the chance to win a New Vauxhall Corsa Limited Edition. The Vauxhall fan page encourages the UK public to start painting and posting their entries onto a central gallery. Other fans of the page are then asked to vote for their favourite piece of artwork. Entrants are then encouraged to share their entries with their friends and family to get votes, the 20 most voted for entries will be judged by Vauxhall and three independent judges from the world of Graffitti and Street Art.The Vauxhall fan page encourages the UK public to start painting and posting their entries onto a central gallery. Other fans of the page are then asked to vote for their favourite piece of artwork. Entrants are then encouraged to share their entries with their friends and family to get votes, the 20 most voted for entries will be judged by Vauxhall and three independent judges from the world of Graffitti and Street Art.
Each week a selection of gallery images will be showcased on the site. The competition runs until May 3rd 2011. Fans have until 10th May to cast their votes before the judges decide who wins the competition.Each week a selection of gallery images will be showcased on the site. The competition runs until May 3rd 2011. Fans have until 10th May to cast their votes before the judges decide who wins the competition.
Vauxhall UK's Marketing Director Peter Hope, said about the Facebook campaign, "New Corsa is the perfect car to use a social media activity like this with. Given the British public's affection for Corsa, colours and art, it seemed logical for us to use Facebook as a platform to enhance our direct interaction with customers and Vauxhall fans." The Vauxhall dealer in Aberdeen is actively promoting this campaign.
