subject: Foreign appliances will not give up 34 market initiative to rural areas - home appliances to the cou [print this page] Foreign appliances will not give up 34 market initiative to rural areas - home appliances to the cou
Although successful "
Home Appliances
The countryside "is extremely unlikely, but foreign brands will not easily give up three or four markets this" cake. "At the national Ministry of Finance and the Ministry of Commerce will be" home appliances to the countryside "policy to expand to 14 provinces, foreign brands have announced "channel sink." But the industry insiders believe that in the secondary market like a duck in the high-end brand strategy in the third and fourth grade market may not be effective.
Recently, in response to the need to expand domestic demand, the Ministry of Finance, the Ministry of Commerce issued a "program of promotion of home appliances to the countryside," from the original implementation of the provinces of Shandong, Henan, Sichuan expanded to 14 provinces and cities, the countryside of the product in the original some
TV
,
Mobile
,
Refrigerator
(Cabinet) on the basis of increase in the washing machine. In the industry view, this initiative will make a household electrical appliance enterprises in rural areas, "shopping" the next battlefield.
Willing to none other for the successful sale of
However, the vast rural market has been dominated by domestic brands, so "home appliances to the countryside," the pilot, the winning companies are almost all domestic enterprises, such as
TCL
Haier, Changhong, the new flight, Hisense Kelon, foreign-invested enterprises, only Samsung has a phone bid.
And demanding three, four after-sales service system requirements so that most foreign-funded enterprises into the "supporter", including
Sony
, Panasonic and other foreign companies have made it clear that "there is no intention to bid."
However, some companies still refuse to give up "home appliances to the countryside," the sweetness of Siemens openly told the media that Siemens refrigerator in the last round of "home appliances to the countryside" in a bid to participate, but "due to lack of preparation" that caused "No bid", the Siemens will "vigorously preparation", "none other are willing to sell to rural markets."
Key layout targeting the Pearl River Delta
Samsung chose the bypass, "home appliances to the countryside" key attack on the market, choose a relatively affluent rural market focused on the layout, such as affluent Pearl River Delta Rural.
Samsung of South China
White
Sales Director Lu Yong told this reporter a small, white Samsung products to markets in southern China has shown signs of down layout profile, complete product line has also been planning the first batch of products are basically the countryside Samsung and secondary cities, selling products trying to establish in the third and fourth grade market, "high-end" brand image.
According to report, foreign brands present in three or four market layout, mainly through joint country the United States,
Suning
Down the channel, and to develop three to four market agents and other ways.
China Electronic Chamber of Commerce vice president Lu Renbo that three or four huge consumer market, although with the capacity, but due to geographical complexity of decentralized purchasing and consumption differences and other factors, high-end brand in the secondary market like a duck's strategy in three, four market may not be effective. Lu Renbo stress, low price is still three to four mainstream consumer market.
Small Yong Lu also that while the urban market consumption tended to increase, but there is still dependent on the price, and for foreign products has been superior, "while ensuring high-quality, or to reduce costs, lower price threshold."
