subject: Making the most out of hotel marketing collaterals [print this page] Making the most out of hotel marketing collaterals
A major part of a hotel's budget is the printing of marketing materials. From the flyers, business cards, menu leaflets to the location maps and suggested itinerary sheets, you can easily rack up a huge bill from your printer if you do not streamline their purposes. Try to merge the functions of the marketing collaterals so that you can maximize their use.
1. Hiring the right photographer for the hotel's brand
Try to get it right the first time by scouting for a photographer that fits the overall look of the hotel. Is your hotel or bed and breakfast known for being quirky, hip and a little bit unpredictable? Or are you more of the reserved, classic-looking and elegant type of hotel? Make sure you match the photographer (and graphics artist) to your brand's direction to ensure a good fit.
2. Business cards can double as translation cards
Business cards can also serve as translation cards. You can do this by printing several phrases at the back, which will help the guest find his way back to the hotel. For example, you can place "Please take me back to (hotel's name here)" written in the native language, followed by an English translation. Another useful phrase to use is "Where is the ____?"
3. Laminate other cards to keep them crisp and clean
For hotel collaterals that need to stay crisp for a long time (such as welcome cards, the hotel's towel policy or shuttle service print outs), laminate these cards so that you do not need to replace them with a fresh copy every so often.
4. Consider using electronic frames or LCD displays to lessen print outs
Go digital by having an LCD or LED display on your lobby, instead of printing out huge posters or tarpaulin banners. LED or LCD displays will give you more flexibility in terms of allowing animations, videos or a slide show series detailing the latest promos, new highlights of the hotel or simply the stunning photos of the hotel's features.
Marketing and hotel printouts can cost a lot of money so make sure you get every penny's worth with all of your printed materials.
5. Reuse images for menu cards, booklets, web sites
Reuse the images on several other print outs such as the menu cards, leaflets, web site and your emailer. This way, you are getting more bang for the buck on what you have invested on with the photographer. Make sure you also list down all required images in one go so that you only need to hire the graphic artist once.
You can also generate online sales with the most effective online booking engines.
Learn how else can you have cost effective business solutions with the help of a hotel management software today.
