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subject: Six near-perfect start to your elements - business elements, business conditions - Food Industry [print this page]


Six near-perfect start to your elements - business elements, business conditions - Food Industry

Elements of a: to have insights or exclusive technology has unique insights or unique technology is the key to success, but also the hardest thing to do.

Obviously, your insights or technology (of course better to have the patent) is your advantage, is like if you master the Apple computer operating system, even dragging McGinn, then you have grasped the key as. Schulz explained this case of entrepreneurs, "If you can put up a barrier to block many of its competitors emerge to take away before you based on your market, your chances of success are greatly increased." Today's society how to find unique views or unique technology? Experts suggest looking for the market in the following areas: biotechnology, software, telecommunications. Note that there may not include coffee.

Factor 2: operating properly, the pursuit of perfection Jim? Hancock, Boston Beer The company's founder, is very like to talk about his Harvard Business School students meet experience. Babcock should students request them to talk about his experience as an entrepreneur. Hancock asked which of these future MBAs are a problem: If the Hancock intends to create his own company, he first should be done. Students answered very typical business school students: "do market research."

"Employment ad Proxy . "" Find a good public relations firm. "

A student prompted the students answered that he was not right. The future business leaders Hancock proposal "the most important thing is to put focus on quality." Hancock recalled his response was, "What is the meaning of this sentence in the end?" Hancock said he was surprised to find that all of the proposals actually do not have a student that he thought both obvious and crucial thing?? The beer brewing better Wine .

If you do not have unique insights or exclusive technology?? Even if you have?? Entrepreneurs suggested that only business properly, can certain to win. This, Michael? Dell explained in more detail: even if you have a product patent and this is strictly confidential and can not guarantee that you will be able to profit. Leader in real competition are those companies operating properly: the key to business does not depend on one great idea or a patent, but rather depends on a strategy of increasing business and improving.

Look Disney Wal-Mart and Coca-Cola , You will understand what strategy?? The fact that it is not that complicated. Their business strategy is not unfathomable, yet few companies can replicate their success.

Caused this difference is due to the successful operation of companies, whether a product or provide a service, all strive to master the situation with the competition, know ourselves, and then do a better job, so his victory in the competition.

Another aspect of the good guys is not only to do great things, but have to focus on small things. Dell said that his company was the beginning of the computer from Dell customers every week the defense was aware of this.

"If you regularly attend such meetings, you will soon notice a trend: all of the complaints are complaining about some of the enterprises 'small things', such as whether the power cord into the box , the box is easy to open, we would like guaranteed delivery, etc. as. We are beginning to realize that customers on what we consider 'big thing' does not seem to care so much?? such as product features, the application of the hot technology? ? may be the 'big thing' was the reason already very satisfactory. We were surprised to find that our customers, the small things are the big things. "

Dell believes that the key management level of your expectations. You must for yourself and your staff to set up a difficult target. He wrote, "In the idea to beat your competitors use the way out, think about their main advantage, and then fully mobilize it.

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Three elements: red in the forefront of competitive ice hockey star Geruisiji, about his recipe for success, said that success is not because of the direction of sliding to the ice hockey ability, but rather always to be settled in the local ice hockey slide.




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