subject: Marketing Viral [print this page] Marketing Viral Marketing Viral
Imagine a marketing tool through which the product was advertised in a tailspin, without major investment and productivity 100% effective Sound impossible? In the following article for information on viral marketing that has revolutionized the industry by giving an exceptional use the Internet.
Viral Marketing
Internet definitely has come to revolutionize the world and the exception is not marketing, no doubt, before (Internet) marketing any study could be done thoroughly, the researchers were slack times for research and launch of certain products. Today, the volatility of technology has forced the world to take the lead and leverage the technology to enrich their commercial expectations.
As fashions and trends, marketing is cyclical, just adopt and adapt as necessary today to continue to pursue the client's preference. The "word-of-mouth (word of mouth advertising), one of the first expressions of marketing, has been used as effective advertising so without resorting to major investments or hiring media.
The "word-of-mouth" works by way of a recommendation and because it is possible to adhere to our customer base one more customer. Thus, a recommendation from friend to friend about a product involves trust and credibility as more than believe in the product and its features, the potential consumer is basing their purchase on their confidence in his friend.
Internet has changed the practice of "word-of-mouth recommendation by bringing the information superhighway. By becoming a massive fact and multiply with great speed has been given the name "viral marketing." This concept is commonly used to describe any type of marketing where there is a recipient of the "virus" (recommendation), which will become the issuer.
Thus, through the web we can find numerous practices of "word-of-mouth" where the messages are disseminated via email or Internet. Truly, this is one of the biggest advances in marketing, because of its ease of use, and low communication costs faced by the employer.
Viral marketing can exponentially grow its customer base, resulting in every customer satisfied a number of recommendations, depending on the circle of friends or "contacts" have our receiver-transmitter.
A clear example of "word-of-mouth" is the Amazon.com site where you partner sales rewarded through a bonus. Not only that, just visit the site to see who are true strategists in the "word-of-mouth", there is strong reason to buy gifts for family and friends, also last but not least, each book is carries a coupon sent to Amazon to promote their products.
One of the main motivations of purchase is the confidence in the product, and in the case of Internet, the reliability of online shopping. The support of a recommendation made by a friend who bought in a shop and was amazed by the experience is much more valuable and productive than a television commercial.
But how to get the virus from spreading, and all speak in your product?
Simple, follow the steps that experts recommend:
Offer added value to your product
Provide that the message of "virus" is transmitted
Must be measurable and growing
Make use of market research to know who it is for his "virus"
Help yourself to communication networks such as Internet
Optimise your own resources to occupy the third-party resources
Remember, the simpler the message transmission will have greater benefit business and if this adds extra value for the transmitter-receiver can rely on a successful transmission.
