subject: Lead Generation Strategies That Help to Get More Targeted Leads Instantly [print this page] Lead Generation Strategies That Help to Get More Targeted Leads Instantly
Lead generation is essential to a profitable long term business and by using a few simple and easy steps, you are able to turn your website into a lead generation machine. Using a landing page is one of the best way to generate quality leads. Your landing page ought to consist of a few crucial things. Read on for some of my favorite lead generation strategies that I usually use.
Hook - Get your audience interested in what you provide. You should make it exciting with catchy copy, and powerful graphics. You should show professionalism and let you potential customer know how much better if they use your product or service.
Direct - Tell your visitors what to do. If you tell them what to do, they are likely to follow your advice. Tell your visitors to purchase your product or, if it is a service, fill out an information request form.
Form - It is important to use your information request form to catch crucial information about your potential client. You should use an online form to discover precisely what your client wants. For this, use tracking tools to check where the lead came form, for example what search engine and keyword etc.
Database - The information from the form should be put in into a database for easy searching, scheduling and record keeping. Having a good database system is crucial for the next step.
Follow up - Follow up with your potential clients, using your database to schedule events and send marketing material. Stay in front of your clients with an email newsletter, and friendly calls scheduled through out the year. You need your potential client to remember who you are, so when it comes time to make a buy, they will think of your company.
Marketing - You should use anything to bring people to your site such as search engines, advertisements, television, radio, magazines, word of mouth, web ads. If you have no visitors, the best lead generation software or tool in the world will not help you get new clients.
Split Testing - You should perpetually be trying new things with your landing pages to see what converts and what does not. You could be losing out on major profits if you do not split test your landing page. Split testing can be done using special scripts or it can be done manually.
