subject: Making Words Play Nicely Together Through Content and Context [print this page] Making Words Play Nicely Together Through Content and Context
There is one dominant factor in optimization, whether it's Search Engine Optimization or Social Media Optimization content. A picture may be worth a thousand words, but does anyone know how many pictures a word is worth? For example the word "resent".
When I "resent your attitude" I paint a picture of negative feelings towards the recipient of the phrase. You have an attitude and I resent it. Simple - pick the words and place them in a phrase and viola! A picture is formed.
But the key to content is context. We have all heard in a variety of settings claims that someone was taken out of context. "I resent your attitude" appears to be as straightforward in its content as to make the context abundantly clear. So what of a slight variation of this statement, such as "I resent your email". Clear in context? Negative?? The simple fact that I may have sent your email once again is not as clear in context. "I resent your email" could be positive, negative, or neutral depending upon a group of other factors outside of that single statement.
It is why there are three stages to effective content writing:
Stage 1: Understanding the context - why are the words needed - what is your content's purpose?
Stage 2: Write the content. Keep your focus upon the context.
Stage 3: Reread the content and keep your mind open towards your potential audience. Envision the reading of what you have written as if you were someone who has no idea what was on your mind as you wrote it.
Stages 1 and 3 are meaningless without Step 2. If you do not write, you certainly don't have to worry much about context.
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